Hosting a Successful Open House Can Help Owners Sell Their Homes Quicker

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Holding an open house when your home is on the market can be a great way to introduce prospective buyers to your house. Buyers often find open houses less intimidating than one-on-one appointments to view a home, and sellers find it more convenient to have the home sparkling and ready for viewing by many on one day, instead of daily viewing appointments.

Get the knowledge. Get the edge.SM

Holding an open house when your home is on the market can be a great way to introduce prospective buyers to your house. Buyers often find open houses less intimidating than one-on-one appointments to view a home, and sellers find it more convenient to have the home sparkling and ready for viewing by many on one day, instead of daily viewing appointments.

"An open house is a marketing opportunity," said Holly Slaughter, editor-in-chief of the RealEstate.com Tips & Tools Center. "You need to make the most of it by taking time to get your home in shape for that day."

Slaughter offers the following tips to help get your house ready for a successful open house:

  • Apply fresh paint in neutral colors. It's easy to do, keeps your home from looking dull or dingy, and appeals to nearly everyone.
  • Clear any clutter. Keep knickknacks to a minimum, as they can make a home see cluttered. This is a great time to toss out or donate anything you no longer need or use.
  • Make it spotless. Clean, clean, clean. From sparkling windows to clean baseboards, make sure the house is spotless. Organize all the cabinets to make them look roomier. After all, potential buyers will likely be opening closets and cabinets.    
  • Bring in fresh air. Open the windows to air out your home, but close them before the open house begins. Don't use air fresheners, as some potential buyers may have allergies, while others might simply not like the scent you've chosen.
  • Keep pets away. Make sure pets are gone during your open house. Some people may be fearful or allergic, and the sight of a litter box is a turn-off.
  • Do repairs. Set aside time to get any major or minor repair jobs - from weeding the lawn to replacing light bulbs - finished.
  • Leave. Clear out when your agent is holding an open house. Prospective buyers will spend more time looking and be more comfortable touring if the homeowner is not present.

About RealEstate.com

RealEstate.com helps give consumers an advantage during their home buying or selling journey, from the early stages of dreaming through the final stages of moving. The site uses a proprietary, turbo-charged home listings "engine" with access to more than two million listings in order to bring clarity to the chaos. In addition, a robust "Tips and Tools" section provides helpful advice, checklists and tools, all in an effort to help users navigate the process. Together, this comprehensive set of tools, content, listings and services have come together to help consumers "Get the knowledge. Get the edge.SM"

RealEstate.com is owned and operated by LendingTree, LLC, which is part of IAC Financial Services and Real Estate, an operating company of IAC (NASDAQ: IACI), which also owns or operates LendingTree LoansSM, LendingTree Settlement Services, LLC, GetSmart®, Domania®, and iNest Realty, Inc.

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Mindy DuQuette
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