Ascender Personality Kit Enhanced for Windows Mobile 5.0 Devices

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A new version of the Ascender® Personality Kit™ for Windows™ Mobile 5.0 devices is now available for handset manufacturers and wireless carriers to license as a value-add or promotional item. The new version of the software can be embedded or installed into a mobile device so users can change how their smartphone looks and sounds by using matched sets of ringtones, themes, background images and fonts.

Ascender Corporation, a leading provider of fonts for hardware & software developers, today announced a new version of the Ascender® Personality Kit™ for Windows™ Mobile 5.0 devices. The new version of the software can be embedded or installed into a mobile device so users can change how their smartphone looks and sounds. The Ascender Personality Kit is the first product to combine ringtones, themes, background images and fonts in matched sets with software that lets users select and apply them to their mobile device. The new version is targeted at handset manufacturers and wireless carriers to license as a value-add or promotional item.

The original Windows PC-based version of the software included over 50 pre-defined sets of "personalities", ranging from animals and holidays to places and sports, and required 65MB of storage space on a PC. The new device-based version includes 5 pre-defined sets of personalities and requires only 6.2MB of storage. The device-based version includes an OTA (Over The Air) feature that allows users to acquire additional sets of personalities with unique ringtones, backgrounds and themes directly from their mobile browser or from a connected PC.

"We had some great feedback from the first version, including a request for a device-based version that could be customized to meet the needs of wireless carriers and handset manufacturers " said Steve Kuhlman, Vice President of Ascender Corporation. "The new version provides an economical solution that lets users easily personalize how their Windows Mobile 5.0 device looks and sounds."

The Ascender Personality Kit software makes it easy to preview, select and install a new personality onto a phone. Each personality is pre-defined with a matching set of components that controls how a device looks and sounds: backgrounds, fonts, ringtones, and the colors of windows, controls, scrollbars, menus and dialogs. The user simply selects a category, then a personality, then applies it to the device.

The software supports the three Windows Mobile 5.0 devices on the market today:

  • Pocket PC Phone (240x320 and 320x 240 displays)
  • Smartphone with Portrait (240x320)
  • Smartphone with Landscape (320x240) display

The original PC-based version of the software retails for $19.99 and is available as a software download from the Ascender website (http://www.ascendercorp.com/personalitykit.html) and other online resellers including Handango.com, pocketgear.com and smartphone.net.

The new device-based version is now available for licensing to handset manufacturers and wireless carriers to enhance their Windows Mobile 5.0 devices in a very cost-effective manner. For more information on the device-based version, contact Ascender's sales team or visit Ascender's website at http://www.ascendercorp.com/personalitykit.html. Ascender will also be at the CTIA Wireless 2007 conference in Orlando for meetings and demonstrations of the new software. For an appointment please contact Bill Davis at Ascender Corp.

About Ascender

Ascender® Corporation is a leading provider of advanced font products specializing in type design, font development and licensing. Ascender's founders are font industry experts and have been involved in developing some of the most important and influential fonts used in computers and mobile devices. Ascender provides multilingual, custom font development for a wide range of customers including creative professionals, enterprises and hardware & software developers. Ascender also provides fonts for download to graphic designers and consumers through the Ascender Font Store website.

Contact:

Bill Davis

Ascender Corporation

25 Northwest Point Blvd, Suite 225

Elk Grove Village, IL 60007 USA

Phone: (847) 357 0730 ext. 10

Fax: (847) 357 0731

http://www.ascendercorp.com

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BILL DAVIS
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