The Product Management View and FeaturePlan Announce the Next in its Series of Ongoing Webinars: The Planning-Blueprint Phase

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Industry Expert Tom Chmielewski to discuss best practices for software companies during product planning phase.

FeaturePlan, requirements management software for software product management, and co-sponsor of the community blog The Product Management View, today announced the next in a series of ongoing Webinars entitled "Planning-Blueprint Phase". Guest speaker Tom Chmielewski, Vice President of Product Management at ChoicePoint Corporation, will discuss best practices for software companies during their product planning and how it benefits their bottom line.

In this Webinar, Chmielewski looks at the product planning phase of software development and focuses on the benefits of a carefully-crated blueprint in the earliest stages. He notes that "you can't (or very well shouldn't) construct a building without detailed blueprints and expect the excavators, foundation workers, plumbers, electricians, etc. to know what is required of them. Everyone should know what the building will look like before it is started. Yet when it comes to building software, much of the time the planning is late. Many times, I have heard and seen sales teams being unable to develop their plans because they don't know what the product will look like or what it will do, and marketing teams unable to develop their literature and brochures because they don't know what the product will be like. Yet these projects still get a go-ahead and end up running into problems that were entirely avoidable."

Attendees will learn the importance of whole product planning, which will ensure product success in the market. More details on the content of the presentation can be found at

"Tom reveals one of the biggest problems in software product planning and offers up a common sense solution that ought to be an industry standard," says Russell Foy, VP Marketing and Sales of FeaturePlan, co-sponsor of The Product Management View.

Thomas Chmielewski is Vice President of Product Management at ChoicePoint Corporation. Tom's organization is responsible for defining and delivering products for banking, finance and mortgage customers based on market research and customer discovery. Tom started his career as a software developer for CIGNA and Digital Equipment Corporation before becoming a Product Manager. Tom has delivered countless new products to the marketplace and is one of the founding members of the Atlanta Product Management Society (part of the Technology Association of Georgia) He holds a BS in Computer Science.

Visit to register for this Webinar.

The Product Management View Webinars are broadcast every Wednesday at 12:00 noon EST (-5 GMT). There is no charge to attend.

For more information on upcoming webinars, visit The Product Management View blog, at

About FeaturePlan and Ryma Technology Solutions

Ryma Technology Solutions is company that delivers requirements management solutions for the software product management community through its flagship product, FeaturePlan™. FeaturePlan is based on the industry-standard product management framework from Pragmatic Marketing® and uses a best practices approach to collect and organize market inputs for product management and strategic innovation. FeaturePlan is used worldwide by leading organizations such as Reuters, Autodesk and Trend Micro to gather and analyze market requirements, instantly generate fact-based documents and roadmaps, and support strategic business-critical decisions throughout the enterprise. For more information, please visit

About The Product Management View

The Product Management View blog and Webinar Series is run by a community of product managers driven by the belief that there is a better way to build a world-class product management organization. It is sponsored by FeaturePlan (, Pragmatic Marketing® (, the Software Marketing Perspectives Conference (, and GoToWebinar ( The blog has a variety of contributors from various industries and backgrounds, representing several product management associations and organizations. In it, the contributors write about software product management topics, news and issues relevant to the industry. The Product Management View keeps a schedule archived and upcoming product management webinars available at no charge, given by industry leaders on product management and marketing topics.


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