BSkyB to Create a Networked Media Distribution Centre Using DayPort

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Dayport, the leading provider of Content Management and Content Delivery solutions for all new media platforms, has secured an order from BSkyB (Sky) to create a Networked Media Distribution Centre - NMDC - to be based at its headquarters in West London.

Dayport, the leading provider of Content Management and Content Delivery solutions for all new media platforms, has secured an order from BSkyB (Sky) to create a Networked Media Distribution Centre - NMDC - to be based at its headquarters in West London.

Using DayPort's Carbon Content Management system as the foundation of the NMDC, Sky will create a centralised facility to be used by all Sky channels (including Sky Sports), to ingest, search, view, process, manage and publish content to all new media platforms and syndicators of Sky video content. In addition, the system will allow User Generated Content (UGC) and Sky personnel in the field, to ingest video and repurpose for broadcast, via each of the Sky channels.

The Dayport system to be installed in Sky's NMDC will be configured to meet the operational workflow and technical requirements, in a similar way to the specific configurations created by Dayport in conjunction with Sky, for the existing Carbon Publish solution at Sky News Active. Content and metadata will be ingested from all of Sky's content production platforms including, Avid editing, Leitch Nexio server platform, tape and other sources.

The primary user of the new system will be Sky Sports and the services provided by the NMDC will also extend to all Sky Channels. The recently expanded Dayport Carbon Publish system in Sky News Active, will also be connected to the Network Media Distribution Centre to enable Sky News and Sky Sports to transfer video between the two facilities.

The Dayport Carbon system is completely scaleable and can easily be configured or expanded, to accommodate the increasing demand for video and information on the expanding range of consumer devices and video platforms. In addition, the system's flexibility allows Sky to incorporate the ability to ingest UGC content into the NMDC.

Andy Ioannou, SVP of Sales and Marketing for DayPort stated "We have been working with Sky in a consultative role for several months and have spent a significant amount of time with the Network Media team at Sky to identify, understand and design the NMDC in order to meet the current and future business and operational needs for the management of content to Sky's rapidly expanding outlets for Sky content. Incorporating the ability to ingest UGC, represents the rapid growth within the area of the new media market and also the need for systems which can cater for bi-directional flow and management of content. We are delighted that Sky has commissioned DayPort for the NMDC project."

About DayPort

Based near Minneapolis, Minnesota, USA, with additional offices in the USA and UK, DayPort (http://www.dayport.com) has established itself as the international leader in providing Content Management, Content Delivery, Broadcast video IP streaming, Convergence and Workflow solutions.

DayPort, - with its Carbon Content Management range of applications - provides innovative architecture, asset and content workflow management, in addition to IP streaming delivery products and services, aimed to meet the operational and business needs of broadcasters and content creators.

The Carbon solutions are designed to empower DayPort's clients with solutions that address the converging needs of the content production and broadcast industry. Specifically, DayPort provides the content management tools to enable the delivery of content to multiple viewing platforms; achieve efficiencies in workflow management; media collaboration and approval systems.

DayPort has also created new advertising and content related revenue streams for their clients, while providing choice and convenience to operators and a high quality experience for client end users.

DayPort's clients include over 80 world-class broadcast organizations and Fortune 1000 corporations.

About British Sky Broadcasting (Sky)

Sky (http://www.sky.com) is the UK's leading entertainment company and operates the most comprehensive multichannel, multi-platform television platform in the UK and Ireland. Around 21 million viewers in 8.4 million households enjoy an unprecedented choice of movies, news, entertainment and sports channels and interactive services on Sky Digital, the UK and Ireland's most watched digital television service.

Sky's aim is to offer customers unparalleled choice in content, delivered through innovative and technological advanced platforms that best serve the demands of today's viewers. In delivering entertainment through the TV, PC and mobile, customers have more control and flexibility over what they watch and how they watch it. In addition to its digital television service, Sky also provides the UK's largest mobile TV service (Sky Mobile TV) and offers the most popular on-demand broadband download service (Sky Anytime). Sky continues to harness technology in enhancing the TV experience. Over 2 million customers use Sky+, Sky's digital video recorder, to record and store their favourite programmes to watch them they then want. In May 2006, Sky evolved the television viewing experience yet further with the launch of the high definition television service, Sky HD. In July 2006, Sky launched Sky Broadband, providing great value broadband internet access for Sky customers, with a host of new and innovative features.

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Cres Reid

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