iO Global Sponsors the Fourth in its Mobile Experience Leadership Roundtable Series at Billboard's Mobile Entertainment Live

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Event to Take Place on March 26, 2007 in Orlando, FL

iO™ global will be sponsoring the fourth of its Mobile Experience Leadership Roundtable Series, "Leapfrogging Today's Mobile Content and Advertising Models". The session will focus on the future business models required to serve the growing on-the-run consumer market. Participants in the session will include leading thinkers, innovators and practitioners in the mobile services space including media leaders, retailers, network operators and major experience brands.

"iO's Mobile Experience Leadership Roundtable Series is focused on shifting the market to a services-oriented level, where the mobile device becomes a lifestyle remote control for the individual on the run," commented Cristian Parrino, iO™'s Chief Marketing Officer. "All participants exchange valuable insights and input into shaping the models and services for the future of the mobile services market."

The insights from this roundtable session will be posted on the iO™ mobile experience blog accessible via the icon on the homepage at

For further information on the iO™ Mobile Experience Leadership Roundtable Series, contact Elizabeth.chaney@, 415.984.0118.

About iO™ global

iO™ global provides the software and services to enable network operators, media, consumer brands and advertisers to collaborate in a trading model to personalize and monetize their interactions with individuals on the run.

iO™'s mobile experience solutions™ turn the mobile device into the individual's "remote control" for using digital content and services anytime, anyplace, anywhere.

iO™ global was created in May 2005 by BT and New Venture Partners after 5 years of development in BT's Research Laboratories.


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Megan Levinson
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