Shelby Autos Retains TimePiece PR & Marketing to Drive Communications Program

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Shelby Automobiles, Inc. has retained Dallas-based TimePiece Public Relations & Marketing, Inc. to manage the company's North American public relations activities. Under this agreement, TimePiece is responsible for all publicity and marketing related activities. In addition, TimePiece will be responsible for PR for Carroll Shelby Licensing Inc. as well as the parent company Carroll Shelby International Inc.

Las Vegas (PRWEB) March 23, 2007 Shelby Automobiles, Inc., a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI.PK), has retained Dallas-based TimePiece Public Relations & Marketing, Inc., to manage the company's North American public relations activities. Under the agreement, TimePiece is responsible for all publicity and marketing related activities for Shelby Automobiles' Cobra, Parts and GT programs. In addition, TimePiece will be responsible for PR for Carroll Shelby Licensing Inc. as well as the parent company Carroll Shelby International Inc.

"Like my group at Shelby Automobiles, Scott Black and his team are as passionate about automotive performance as they are their profession," said Carroll Shelby, Founder of Shelby Automobiles. "That's what sets them apart from other firms. PR has the power to move a company, and TimePiece has a long track record of results. We have a lot of exciting new projects in development and I'm confident our partnership with TimePiece will help us make the most of this new line-up."

Founded in 1997, TimePiece Public Relations and Marketing (http://www.timepiecepr.com) provides a full range of communications services including Public Relations, Marketing, Interactive / Web, Media Buys and Creative to help clients shape opinion of their organization. TimePiece PR & Marketing works with clients in manufacturing, technology, business services and the automotive industries. The firm's automotive clients include Barrett-Jackson Auction Company, Subaru of America, Automotive Fine Arts Society, Panoz Auto Development, Championship Auto Shows, Aston Martin of Dallas and Knoop Racing among others.

"I was honored that Mr. Shelby asked TimePiece to represent his company," said Scott Black, President of TimePiece. "In late January, he asked me to contact Amy Boylan, President of Shelby Automobiles, because the company's Marketing Director had accepted a position in Europe. I was impressed with Ms. Boylan's high level of professionalism and business savvy, which matched Mr. Shelby's vision for the company's future. With the new Shelby GT program and demand for vintage Cobras on the rise, it's great to be part of the Shelby team."

"Shelby Automobiles is a fast paced company that is poised for even greater things," added Ms. Boylan. "We've spent the last year building key relationships and improving our efficiencies. The TimePiece PR & Marketing team will help us communicate key messages about our exciting new products and programs at a vibrant and profitable Shelby Autos."

The agreement for services began on February 1, 2007.

About Shelby Autos, Inc.

Founded by legend Carroll Shelby, Shelby Automobiles, Inc., manufactures and markets performance vehicles and related products. Based in Las Vegas, the company manufactures authentic continuation Cobras, including the 427 S/C, 289 FIA and 289 streetcar component vehicles. In 2007, the company partnered with Ford Motor Company to launch the new Shelby GT, which is based on the Mustang. For more information visit, http://www.shelbyautos.com.

Shelby Automobiles is a division of Carroll Shelby International, Inc. (CSBI.PK). Carroll Shelby Licensing Inc., also a wholly owned division, is the exclusive holder of manufacturer and entrepreneur Carroll Shelby's trademarks and vehicle design rights, which include some of the world's most famous muscle cars and high-performance vehicles, including the famous Shelby Cobra Daytona Coupe. It also holds trademark rights for Shelby-branded apparel, accessories and collectibles. Information about the company or licensing opportunities is available at http://www.carrollshelbyinternational.com or carrollshelby.com.

About TimePiece Public Relations and Marketing

TimePiece Public Relations & Marketing is not a generalist PR firm, but provides companies and organizations with complete marketing communications services including Public Relations, Marketing, Interactive / Web, Media Buys and Creative. The Dallas-based firm helps organizations around the world shape public opinion, improve communications processes, develop corporate and brand awareness and coordinate media relations through accurate and timely communication services. For more information visit http://www.timepiecepr.com.

CONTACT:

Aaron Cook, TimePiece Public Relations    

(214) 520-3430 x 302

acook @ timepiecepr.com

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