Morphogenix, LLC Launches RealSavvy.TV The Internet's First Video Channel for Moms

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After receiving its tenth Telly Award, Morphogenix announces the launch of RealSavvy.TV, an integrated broadband channel, streaming hundreds of short video segments from its award-winning PBS TV series, Real Moms, Real Stories, Real Savvy.

After receiving its tenth Telly Award, Morphogenix announces the launch of RealSavvy.TV, an integrated broadband channel, streaming hundreds of short video segments from its award-winning PBS TV series, Real Moms, Real Stories, Real Savvy™.

Using RealSavvy.TV's, http://www.realsavvy.tv, Video on Demand (VOD) format and supported by Multicast Media Technologies' Internet broadcast platform, users can tune into high quality live and pre-recorded streaming video segments and participate in .Real Savvy Moms, http://www.realsavvymoms.com, community features including message boards, expert discussion forums, mom blogs, mom-to-mom and expert written content, all of which are tailored to the videos they choose.

"While the primary goal of RealSavvy.TV is to give women the opportunity to access engaging, high quality video at their leisure, we are also building RealSavvy.TV with ad-supported and product-integrated content that is relevant to moms at every stage of their family's growth," explains Sundy Visbal, Morphogenix CIO and Interactive Marketing Director.

Given the state of healthcare in this country, consumers today must educate themselves and take a proactive role in their families' well-being, says Kate Rolston, CEO of Morphogenix. "Real Savvy Moms™ supports and educates women through some of the most important decisions of their life. With the launch of RealSavvy.TV, we are able to provide our award-winning video content to millions of more women."

As the first pre- and post-natal show ever to air nationally on PBS stations, the show is trustworthy, engaging and highly informative. It offers a sense of comfort to moms in knowing that the challenges they face during preconception, pregnancy and parenting are common and shared by women the world over.

"As a new mom, I know firsthand that peer to peer interaction on pregnancy and parenting issues is by far the preferred way for mothers to get information today. By peppering this user generated content with expert information and personal Q&A's, Real Savvy Moms™ offers a truly 360 degree approach to motherhood and parenting. RealSavvy.TV is a vital resource for today's busy mom whose life is often unpredictable and usually challenging," says Lisa Taylor, COO and Executive Producer. "A by-product of this remarkable access to the mom market is the ability to offer advertisers highly targeted and measurable access to the decision makers of the home -- an audience worth trillions of dollars".

Taking advantage of the current media and technology revolution, Real Savvy Moms™ appears set to the take the mom market by storm.

About Morphogenix

Morphogenix is an integrated marketing company with offices in New York City and Atlanta. Through its Real Savvy Moms™ brand, Morphogenix provides the best resources on mom-and-baby health and wellness, nutrition and parenting, as well as emotional support for today's busy new mothers. Properties include a community website, broadband channel, mobile solutions, email marketing, interactive CD-ROMs, and national live event tours. For more information, visit http://www.mgxmedia.com.

About Real Savvy Moms

Real Savvy Moms™ is "the voice" of mothers today. Created by mothers for mothers, Real Savvy Moms™ is a real-time support system for mothers to get reliable information, share their stories and ideas, and know that they are not alone in their struggles. With a nationally syndicated television series -- Real Moms, Real Stories, Real Savvy™, interactive websites, live events, and educational materials, Real Savvy Moms™ is the multimedia answer for today's moms. For more information, visit http://www.realsavvy.tv. Check your local PBS listing for channel and show times.

About Multicast

Founded in 2000, Multicast Media Technologies, Inc. is a leading provider of Internet broadcast products and services. Multicast powers online channels for targeted audiences by offering an integrated system for the management and monetization of digital content, program scheduling and interactive audio/video broadcast services on behalf of more than 700 organizations around the world. Multicast provides the only complete online media solution for the deployment of linear, live and on-demand interactive media channels. Multicast is a privately-held company headquartered in Atlanta. For more information, please visit http://www.multicastmedia.com.

Morphogenix

Kate Crandall - Media Contact

Morphogenix, LLC

212-244-3456

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