Syracuse, NY (PRWEB) March 26, 2007
Echopinion, a word of mouth (WOM) marketing and research firm, was chosen by Pass & Seymour/Legrand (P&S) to introduce the new P&S Signature™ Wallplates, Receptacles and Switches to consumers in select geographic locations. The 12-week word of mouth campaign allows consumers to try products from P&S Signature and provide feedback on the conversations they have regarding the new line. P&S Signature Wiring Devices add style to the traditional electrical device allowing homeowners the ability to enhance the décor of any room.
"P&S saw the perfect opportunity - to get their newest product into specific consumers' hands and, most importantly, get measurable, real-time feedback in the same process," says Bill Mosher, founder/director of Echopinion. "We are thrilled that an organization like P&S understands the importance WOM plays in the introduction of a new product line."
Echopinion, a national word of mouth marketing and research firm located in Syracuse NY, incorporates word of mouth marketing to help companies develop and launch consumer products. With membership in 50 states, members of Echopinion try products free of charge and at no risk. For more information about Echopinion, go to http://www.echopinion.com.
Pass & Seymour/Legrand is a leading provider of electrical wiring devices, accessories and home systems in North America. For more information, call 1-800-223-4185 or visit http://www.passandseymour.com.
Katie Reilly, Research Analyst
William Mosher, Founder/Director