Bonfire Chief to Lead Interactive Session at SCM Summit in San Francisco

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Gordon Rudow, CEO of Bonfire Communications, brings expertise in branding, employee engagement and internal communications to Melcrum event.

Bonfire Communications announced today that it will participate in Melcrum's 4th Annual Strategic Communication Management Summit in San Francisco. The presentation, Audience-Centric Design for Employee Communications, will be lead by Gordon Rudow, Bonfire's Chief Executive Officer. The interactive session will be held at the Crowne Plaza Hotel on Tuesday, March 27, from 2:30-3:30 p.m. PDT. The event is open to individuals who register for the conference.

The presentation will last approximately one hour and include an overview of Bonfire's mapping approach to audience-centricity, a unique methodology for communications planning. Attendees will learn essential tools required in order to develop effective employee communications.

"When it comes to crafting and conveying an organization's messages, communicators are responsible for a world of content and strategy," explained Rudow. "Audience-Centric planning allows leaders and managers to brainstorm using a divergent thought process, while simultaneously incorporating business goals and design criteria. The result is a more effective and sustainable communication framework to organize, promote awareness of, and increase participation in the company's offerings," said Rudow.

Bonfire Communications is an award-winning internal communications agency and thought leader in the worlds of employee engagement and strategic communications. For more than a decade, the agency has helped clients craft and implement some of the most interactive and effective employee communication campaigns. Bonfire's client roster includes names such as Gap Inc., Banana Republic, Starbucks, Nortel Networks, Harrah's Entertainment and Genentech. For more information, please visit Bonfire's website at

To register for the event or learn more, please visit the Melcrum website at or call (866.MELCRUM)


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Preston Lewis
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