A Creative Expert Reveals How a New Kind of Collaboration Can Enhance Creativity

In Collabetition: 3 Principles for the Creative Person in All of Us, author Taiwo Odunsi inspires and gives practical techniques to increase creative effectiveness.

Brooklyn, NY (PRWEB) March 24, 2007 -- In Collabetition: 3 Principles for the Creative Person in All of Us, author Taiwo Odunsi explores why creativity is so important in the business world and beyond, and using case studies, he gives key lessons on how to achieve it.

A global economy depends on creativity. Without fresh ideas, options and growth often stagnate. But how do businesses enhance this creative spirit? Easily, says author and creativity expert Taiwo Odunsi. Odunsi, the founder of T.A.I.W.O. (Today's Artists Inspire the World Over), teaches his creativity techniques to organizations and communities, and now, in this ground-breaking book, he reveals his secrets of effectiveness to readers.

In conversational, easy-to-read prose, Odunsi shows readers how to use their thoughts to attract fresh ideas, how to cultivate the kinds of relationships that enhance creativity and how to build and foster an idea-producing environment. Using Collabetition's three basic principles, Odunsi uses a cause and effect template to show readers how to draw links between key behaviors and the creative process.

Today's creative people are competing more, collaborating more, and connecting more. And thanks to Collabetition, they can now discover how to succeed more, too.

For more information or to request a free review copy, please contact the author at info @ collabetition.com. Collabetition: 3 Principles for the Creative Person in All of Us is available for sale online at Amazon.com, Borders.com, and through additional wholesale and retail channels worldwide.

About the Author
Taiwo Odunsi, the founder of T.A.I.W.O., is a multidisciplinary visual artist. He works with individuals, organizations and communities to help them expand their creative effectiveness. The author lives in New York.

About BookSurge
BookSurge LLC, an Amazon.com company, is a pioneer in self-publishing and print-on-demand services. Offering unique publishing opportunities and access for authors, BookSurge boasts an unprecedented number of authors whose work has resulted in book deals with traditional publishers as well as successful authorpreneurs who enhance or build a business from their professional expertise.

###