Beverly Hills, CA (PRWEB) March 23, 2007
AquaBar, Inc., a luxury water service for fine establishments and discerning VIP in LA and abroad, expands into home delivery service of luxury water. As demand for new and different styles of bottled water increases, AquaBar targets executives and VIP for home deliver distribution service. The elite, image and health conscious can now stay hydrated in style, and in the comfort of their home. AquaBar, known for supplying LA's glitterati with "the latest in body hydration" step-up it's distribution, targeting VIP and executives for home and office delivery. The company plans to launch its direct mail and media campaign to introduce its selection of premium bottled waters and designer ice cubes, and its new luxury water home delivery service for the health conscious and more discriminating customer in April 2007.
"We believe consumers are seeking a broader, healthier selection of products than what is currently being offered at their local grocer, gourmet retailer or hotel and spa of choice. We've notice a huge shift in the market; a dramatic change in attitude toward unhealthy beverage products, specifically within upscale establishments (four and five star hotel, etc.) who are switching over from soda and other unhealthy beverages to healthier products such as water, juice and tea. These companies are responding to their patrons and guests, who seek more variety and a healthier beverage alternative. Because this change has been identified within the luxury hospitality market, we believe the same demographic that frequents these establishments would appreciate having our products, which they so enjoyed during the vacation or stay away from home, in the comforts of their own homes," says Jason Boarde, founder of AquaBar, Inc.
Fresh from working the shows and supplying LA's fashion elite with premium body hydration, AquaBar gears up to launch a statewide campaign to introduce its new "Luxury Water Home Delivery Service" and updates its fine water portfolio with some new and exciting water brands. The first leg of the campaign will include a city wide donation of complimentary sample product for targeted VIP and media, as well as a direct mail campaign initiating in LA and Orange Counties. Other marketing initiatives, to further the awareness of the new "Luxury Water Home Delivery Service" by AquaBar, will include joint promotions with some of AquaBar's premier hotel and spa clients. The company plans to give away weekend stays and discounts at select client partner hotels and spas within LA and Orange County, as well as implement "free product give away" in support of new subscribers, for a period of one year.
About Aquabar, Inc.
AquaBar is a luxury water service based in Beverly Hills. We supply fine establishments and discerning beverage drinkers with premium hydrating products. We search the globe to bring you the latest in body hydration from all regions and provences. Established in 2005 as a premium bottled water source by beverage enthusiast and aficionado Jason Boardé, our deluxe water brands are supplied to gourmands, executive chefs, fine dinning establishments, hotels, spas, bars and catering companies all over. Each brand we select is based on taste, purity, quality, value and aesthetics -- not dissimilar from their wine counterpart. Our unique business offers an online home delivery service for discerning beverage enthusiast; a timely distribution service for establishments; and brand marketing for companies interested in developing their profile within the luxury market. Unmatched by any other, the AquaBar portfolio consists of unique waters that can only be acquired on premise at select venues and locations. Our brands add value to any beverage center and inspire a level of sophistication that can only be appreciated by a refined palette.
To learn more about Aquabar and services, please visit: http://www.aquabar.ws or contact the company directly.