Best Manufacturing Website Trends Detailed in New Report from the Web Marketing Association

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New Web Marketing Association' Internet Standards Assessment Report includes historical data derived from a decade of hosting Internet award competition, WebAwards, and provides best practices for manufacturing Web design.

http://www.07webaward.org -- The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the manufacturing industry create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "A growing number of manufacturers are taking advantage of consumer brand awareness and providing in-depth product demos to differentiate their products in consumer minds."

The WebAwards competition judges manufacturing websites on seven criteria that combined create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Manufacturing websites have generally matched the overall ISAR Index for the past ten years, but have slightly underperformed the index for the past two years.

According to the ISAR Study, manufacturing websites are slightly below the 3-year criteria averages in all areas. Content, copywriting, design and ease of use are the strong points for manufacturing websites.

The 2006 WebAward for Best Manufacturing Website went to My1stop for My1stop Printing.

Other past winners include:

  • 2005 Sub-Zero for Sub-Zero PRO 48 Refrigerator
  • 2004 BRP and Nurun Inc. for BRP Corporate/Brand Web Ecosystem
  • 2003 Advanced Elastomer Systems for Santoprene.com
  • 2002 Engine Interactive for Precor

A complete list of past winners can be found at manufacturing.webaward.org

Companies and organizations wishing to have their Manufacturing Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at http://www.07webaward.org.

To request your copy of the 2007 WebAward ISAR report, please visit: http://www.webaward.org/isar_report.asp

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organiztions: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries

The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The manufacturing industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Manufacturing Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at http://www.07webaward.org.

About the WebAwards

Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.07webaward.org.

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WILLIAM RICE
WebAward
860-558-5423
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