Cary, NC Real Estate Team Gets Qualified Leads as a Result of Pro Step Marketing Strategy

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Pro Step Marketing, a real estate-focused marketing strategy, design and implementation firm, developed a marketing strategy with Bud and Beth McKinney, and the Team That Cares, Inc. located in Cary, N.C. real estate agents. The result is a user-friendly, highly branded website that provides highly-targeted information and qualified leads for their business.

Pro Step Marketing, a real estate-focused marketing strategy, design and implementation firm, worked with Beth McKinney of RE/MAX United in Raleigh N.C. to develop a marketing strategy that would increase online traffic, rank the website on search engines and bring leads for the Cary, N.C. real estate team. The results of this strategy have made the Cary, North Carolina Real Estate website a user-friendly system while, Beth's team with good qualified leads.

Beth McKinney expressed her enthusiasm by saying: "The respect and enthusiasm I received from Tricia and Pro Step Marketing group will keep me using them forever. They have innovative ideas and are patient with the "less than high-tech" individual, which is a huge key to their success. From enhancing my existing tools like Number 1 expert, providing advanced strategy, and assisting us in our overall web marketing makes them 'tops' in the industry. They listen, they care and they enjoy their business."

Once users connect to the custom website, they are greeted with easy-to-follow navigation, compelling copy, helpful resource tools and local property searches. Available new and luxury homes in the market are easily accessible to site visitors from the very first page. The website and search engine optimization (SEO) were part of an elaborate strategy created to serve clients of Bud and Beth McKinney: The Team that Cares, Inc. and increase the team's visibility to the community.

Bud and Beth McKinney and The Team that Cares, Inc. is a Chairman's Level RE/MAX multi-million dollar producing team serving the Raleigh, Cary and Triangle areas of North Carolina. Team members make sure their client's buying or selling process is as enjoyable as possible. The team has received many awards and pride themselves on excellent customer service along with 2005 "Miracle Maker of the Year" Award from RE/MAX International.

Located in Huntersville, North Carolina, Pro Step Marketing provides Real Estate Web Design marketing consultation and education services to real estate agents across the country, along with logo design, branding services for print and web, website design and development, including lead integration strategies, and search engine optimization. With knowledge of 90% of today's industry tools, Pro Step Marketing implements the marketing strategy and tracks the measurable results of the system.


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Kurt Andreassen
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