West Simsbury, CT (PRWEB) March 26, 2007
http://www.07webaward.org -- The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the education industry learn to create more effective and engaging websites.
"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "Educational Websites are now taking advantage of flash and other technologies to enhance the user experience."
The WebAwards competition judges education websites on seven criteria that combined create award-winning websites:
- Ease of use
Education websites are generally in line with overall Web Development, although there is a tendency to be slightly below the ISAR Index rather than above it.
Education sites actually compare very closely to the overall criteria standards; however, they rarely exceed the standards by the online community.
According to the ISAR study, content and copywriting are education website's strong points and they have beaten the 3-year criteria average for the copywriting criteria. They tend to have the lowest scores for innovation and use of technology.
The 2006 WebAward for Best Education website went to National Geographic for Discover America.
Other past winners include:
- 2005 Disney Online for Hot Shot Business (This site also won Best of Show)
- 2004 General Motors for GMability Education
- 2003 Disney Online for Hot Shot Business
- 2002 Freddie Mac for Your Route to Homeownership
A complete list of past winners can be found at education.webaward.org
Companies and organizations wishing to have their education Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at http://www.07webaward.org.
To request your copy of the 2007 WebAward ISAR report, please visit: http://www.webaward.org/isar_report.asp
The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organiztions: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.
2007 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The education industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Education Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at http://www.07webaward.org.
About the WebAwards
Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.07webaward.org.
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