Best Food Website Trends Detailed in New Report from the Web Marketing Association

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New Web Marketing Association's Internet Standards Assessment Report includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Food Industry Web Design The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the food industry create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "The best food websites are extensions of their offline brands. Using audio and video embedded into the web page creates a cohesive brand experience for the user."

The WebAwards competition judges food websites on seven criteria that combined create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Food industry websites have generally outperformed the overall ISAR Index for web development - beating the index in all years except 1999 and 2000.

Food websites have beaten the 3-year average in each of the seven judging criteria. Food websites are usually well-designed and contain well-written content.

According to the ISAR Study, areas of improvement include innovation and use of technology as these are their lowest scores.

The 2006 WebAward for Best Food Web site went to Publicis Net for Coca Cola BlaK

Other past winners include:

  • 2005 These Days & Sara Lee for Jacqmotte Escape
  • 2004 Emerald of California
  • 2003 Fairytale Brownies for
  • 2002 Fry, Inc for Hickory Farms
  • 2001 Luminant Worldwide for Skittles

A complete list of past winners can be found at

Companies and organizations wishing to have their food Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2007 WebAward ISAR report, please visit:

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organiztions: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries

The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The food industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Food Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at

About the WebAwards

Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit


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