Best Institutional Services Website Detailed in New Report from the Web Marketing Association

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New Web Marketing Association' Internet Standards Assessment Report includes historical data derived from a decade of hosting Internet award competition, WebAwards, and provides best practices for institutional services Web design. -- The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the institutional services industry create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "Institutional Services typically rely on a strong sales force and have often not invested in leading edge web development."

The WebAwards competition judges institutional services websites on seven criteria that combined create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

The Institutional Services industry has under performed the overall ISAR Index for the majority of the last decade.

According to the ISAR Study, institutional services websites have under performed the 3-year criteria averages in all criteria. Their highest scores are for content and interactivity, but are among the lowest of all industries when it comes to innovation.

The 2006 WebAward for Institutional Service Web site went to University of Denver for Parents program at the University of Denver.

Other past winners include:

  • 2005 ABF Freight System for ABF U-Pack Moving
  • 2004 Standard & Poor's Website
  • 2003 IS Solutions for Accord plc
  • 2002 Princeton Internet Group for Sabert Corporation
  • 2001 IS Solutions Plc for Ede and Ravenscroft
  • 2000 State Street Research Website
  • 1999 Kaye & Company for BT Office Products
  • 1998 Kaye & Company for BT Office Products International

Companies and organizations wishing to have their Institutional Services Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2007 WebAward ISAR report, please visit:

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organiztions: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries

The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The institutional services industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Institutional Services Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at

About the WebAwards

Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit

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