Align Technology Launches Invisalign® Advantage Channel Loyalty Program with RewardStream

Align Technology Inc., a medical device company and inventor of Invisalign®, has renewed its licensing agreement for RewardStream's LifeCycle Marketing Platform to implement its Invisalign® Advantage channel loyalty program.

Vancouver, Canada (PRWEB) March 27, 2007 -- Align Technology Inc. (Nasdaq: ALGN), a medical device company and inventor of Invisalign®, a proprietary method of straightening teeth without wires and brackets, has renewed its licensing agreement for RewardStream's LifeCycle Marketing Platform to implement its Invisalign® Advantage channel loyalty program.

The Program allows eligible orthodontic and dental practices to earn quarterly volume rebates and marketing benefits for exceeding case experience thresholds and participating in continuing education. Targeted reward logic is re-calibrated each year to encourage practice growth through adoption of the Invisalign system. Using a single-log on, participants access the program-branded website to obtain rebate status, sales history and program information. Align's territory managers can motivate behavior by incorporating program activity information into customer dialogue through interaction with RewardStream's Control Center Administrative Portal.

"Invisalign Advantage is the third channel program that we have implemented on RewardStream's LifeCycle Marketing Platform. Our industry is undergoing substantial change and we need the ability to quickly and cost-effectively evolve our channel strategy. RewardStream combines underlying flexibility with a robust set of participant and administrative tools," says Gary Paul, Director of Channel Marketing for Align Technology.

"The recent launch of the Invisalign® Advantage Program pays testimony to the value of implementing our LifeCycle Marketing Platform over an in-house build. We empower Align to respond programmatically to key competitive changes in their marketplace without heavy reliance on constrained internal IT resources," says Peter Oxley, CEO of RewardStream.

About RewardStream, Inc.

RewardStream is a marketing technology company specializing in the deployment and optimization of loyalty and rewards-based marketing programs that align and motivate partner and channel behavior with targeted business objectives. RewardStream services clients in the financial services, retail, telecommunications, health care, IT, and manufacturing sectors. More information on RewardStream can be found at www.rewardstream.com.

Media Contact:
Nicole Ouellette, 604.692.1211 or toll-free 1-877-692-0040 ex. 211

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