Listrak Offers Advice on How to Plan your Strategy and Budget for Email Marketing

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White paper discusses details of researching vendors, setting goals and timelines, tracking ROI, and writing a proposal to implement an email marketing strategy

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Listrak, an award winning provider of hosted email marketing solutions, announced today that it has published a white paper entitled Email Marketing Strategy: Planning your Budget and Getting Approval. This white paper will help marketers develop a winning proposal for email marketing as it is full of best practices, tips, and sound advice on how to maximize ROI. Listrak is an expert in the direct email marketing field as it has helped hundreds of companies implement hosted, permission based email marketing solutions.

Organizations are under pressure to cut expenses, improve processes, and increase profits. There has been a recent shift in many marketing departments as they have been realigned to better support sales and drive lead generation. This year, the focus of many marketing departments will be to metrics to determine the accurate cost of acquiring and retaining customers and to quantify the value of marketing initiatives and investments.

Hosted business email solutions, like Listrak, give companies the tools they need to capture and retain customers, increase ROI and profits, and decrease expenses. Listrak's white paper is a step by step guide explaining the due diligence process that has to be done in order to successfully implement a corporate email marketing solution.

To read the full white paper Email Marketing Strategy: Planning your Budget and Getting Approval, please visit

About Listrak

Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. Listrak services clients such as Daimler Chrysler, Motorola, L'Oreal and the Islands of the Bahamas from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit


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Megan Ouellet
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