Irvine, CA (PRWEB) March 27, 2007
Internet writing expert Michelle Howe's new book, "Turn Browsers into Buyers," offers an alternative to website sales writing that she calls "attraction writing." The book is a step-by-step guide of how to ethically present a marketing message in a way that allows the writer to tap into a target audience's personal value system. The secret is a technique of writing that teaches readers how to speak to that inner voice that guides them in making all the right decisions.
"Attraction writing generates sales; it's that simple. People do business with people they like and trust," explained Howe. "Turn Browsers into Buyers shows you how to instantly build rapport with your audience and how to express your marketing message without being pushy. It shows you how to make every page on your website interesting and engaging."
According to Howe, "Poorly written website content is the number one reason a website fails as a marketing tool. Too much content confuses a visitor and too little content frustrates a visitor. But even more important, unless a website's content has attraction writing, it will not immediately connect with your visitor."
"Turn Browsers into Buyers" guides a reader through each step in the process of creating compelling content for every page of a website. Using attraction writing techniques, readers learn how to build rapport on every page they need to write: the Homepage, About Us page, Products page, Contact Us page, and any other page of a website. And everything they write will be exactly what needs to be said to attract their target audience.
A website is only as good as its content and navigation. When visitors come to a site, they need to quickly get the answers to their questions and quickly find the information they need to make a decision.
Anything that interferes with that decision making process is going to cause a website visitor to abruptly leave the site. No business wants to deliberately turn away customers, yet some sites are so poorly designed that they are doomed to failure right from the beginning.
A successful website is one that encourages interaction with the visitor and becomes the first choice for the customer when shopping online. In order to do this, a website needs to be memorable and create a "stickiness" that makes visitors want to come back again and again.
"Turn Browsers into Buyers, shows readers how to write the words that their audience wants and needs to hear," said Howe. "Speak to their hearts in a way that is not manipulative or 'salesy.' Learn techniques of writing that build a relationship of trust and confidence. Make them feel safe and secure."
For additional information about "Turn Browsers into Buyers," or to order the book, please visit http://www.turn-browsers-into-buyers.com.
About Michelle Howe:
Michelle Howe, MBA, is president of Internet Word Magic, an Internet marketing and PR company. She is an expert in online copywriting and has years of experience teaching business writing at the university level. She is the author of "Turn Browsers into Buyers" and "Persuasive Writing Made Easy."
Michelle Howe, President
Internet Word Magic