Old-Fashioned Is The New Fashion For Prom-Going Teens, and Other Prom Revelations From eSPIN.com

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eSPIN.com, a PG-13 teen entertainment site that makes up the largest part of the eCRUSH network, asked 1,000 of its teen users to come up with some new prom rules for 2007. Among the surprises: chivalry is still in style.

take some photos before prom and then disappear.

Despite spending hours a day surfing the Internet and chatting on IM's and text messages, it turns out that today's teens have a soft spot for tradition.

According to a recent eSPIN survey that asked nearly 1,000 teens to craft the "new prom rules," the overwhelming majority of teens (93%) think that guys should open the car door for their dates, and most (59%) think that the guy should foot the bill for prom tickets. Most teens (61%) think that the guy should always ask the girl to prom, or at least that a girl asking a guy is still "kind of weird."

But traditional doesn't always mean narrow-minded. Most teens (80%) think same-sex couples should be allowed at prom, and most (68%) think it's perfectly fine to go to prom by yourself. In fact, in picking a "brand-new prom rule" to impart on the teenage masses, most teens (48%) agreed that it should be totally acceptable to go to the prom stag. The 2nd most popular response, getting 23% of the vote, was that "prom should be mandatory for all seniors."

And tradition is still no match for the allure of the red carpet. Most girls want their dresses to be "glamorous" (56%); their dates (no surprise) prefer them to wear a "sexy" dress (56%). "Traditional" dresses only garnered 8% of the vote.

Other teen-ordained prom rules:

-Girls should get their dresses before they even secure a prom date. Teens of both genders decree: start looking for a dress 2 months before prom (36%) and a date one month after that (33%).

-If you can't get a date, just go by yourself (41%) - it's better than going with someone you don't know that well (31%) or skipping prom altogether (15%).

-Frugal is the new sexy - teens say that $200 is the proper amount for both girls (18%) and guys (22%) to spend on each of their prom looks.

-Sorry, Mom and Dad - 68% of teens say you're responsible for coughing up at least half of their prom expenses. And forget about being part of the festivities - 68% of teens want you to "take some photos before prom and then disappear."

-Who says teen boys aren't romantics? 59% think it's proper to dance all of the slow songs with their dates. (Only 40% of teen girls agree.)

-But they haven't totally changed their stripes. In the "absolutely no surprise" category, guys vote that prom night is the night to have sex for the first time (65%). Girls, on the other hand, aren't so sure (38%).

-But in a vote of confidence for girls of all ages, regardless of whether they are 14 or 19, the majority (60%) of girls say they do not feel more pressure to have sex just because it's prom.

For more information on the survey results, or to speak to a teen expert, please contact Lindsay Galin at 212.649.2145 or lgalin @ hearst.com.

The eCRUSH Network, acquired by Hearst Magazines Digital Media in January 2007, is a group of PG-13 sites related to universal truths of crushing, flirting, and all forms of teen connectivity.

eSPIN.com® is a profile-based site that offers the old junior-high game with a modern twist. Designed with safety in mind (all youth submissions are screened to remove any personally identifiable information and inappropriate content before they can be posted), this is the premier way for gen-Y to connect, flirt and make new friends online. Launched in 2001, eSPIN-the-BottleT has over 2,500,000 users and is growing rapidly.

eCRUSH.com® is the original "crush" site -- a way for users to find out anonymously if someone they like feels the same about them, with no chance of rejection. The site launched on Valentine's Day 1999, and has matched close to 1MM users.

HighSchoolStyleBoard.com is a photo-rating site with a few new twists. Users can post photos in numerous categories, such as "Best Hair" and "Preppiest." Multiple votes per page and an extensive "Top 500" list in each category keeps users returning to this site.

Surveys4Teens.com is an email based resource for teens who are interested in age-appropriate research. Surveys4Teens has a unique audience of over 250,000 teens.

Contact:

Holly Rotman

eCRUSH.com

holly @ ecrush.com

773 384-5131

http://www.espin.com
60647

Chicago, IL

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Travis Newman