San Francisco, CA (PRWEB) March 27, 2007
AdMonsters, a privately held professional association for online ad operations professionals worldwide, today announced the addition of its Ad Operations Discussion Forums to its website. AdMonsters developed the Forums in direct response to the growing need of its membership and the ad operations community at large for an open forum for discussing ad operations issues such as vendor selection, ad trafficking, workflow, rich media, quality assurance, reporting, inventory management, and other related topics.
Since its formation in 1999, AdMonsters core mission has been to foster the development and sharing of best practices among ad operations teams at online publishers and across the online advertising industry amongst publishers, agencies, portals, networks, and technology companies in the field. AdMonsters Discussion Forums provides the online ad operations community with an interactive discussion board built around the only professional association exclusively focused on online ad operations and technology, and one of the strongest professional communities in the field of online advertising.
AdMonsters Discussion Forums are designed to support discussions on any topic related to online ad operations and technology, including ad trafficking, quality assurance, testing, ad operations organization: titles, roles, responsibilities, reporting structure, non-vendor-specific discussion about ad serving technology & techniques, rich media vendors and techniques, targeting technology & techniques , including behavioral targeting, geo-targeting, user registration, , inventory management, forecasting, video/streaming vendors and techniques, mobile ad serving, in-game ad operations, and discussions about ad operations, ad serving and techniques for downloadable software applications and toolbars, as well as standards guidelines, and best practices in all of the above areas, and other topics as they arise from the participating community.
AdMonsters CEO Bowen Dwelle notes that "online ad operations is a highly complex, highly technical field with a unique set of domain-specific tools, skills, practices, and problems. While AdMonsters conferences already provide the best way for professionals in this field to communicate directly, to date there has been no single place for them to connect online. Specialized discussion forums in other areas, such as cellular phone technology (viz: HowardForums) and Xbox gaming technology (viz: Xbox-Scene) have proven to be highly valuable for a large number of people, and AdMonsters is uniquely positioned to provide a similar benefit in the field of online ad operations and technology."
In addition to the Discussion Forums, AdMonsters has also recently announced the launch of its Ad Operations Job Board, which was also created in response to the need expressed by its members and in the ad operations community for a job board focused specifically on ad operations. The AdMonsters Job Board can be found at http://www.admonsters.org/jobs. With the Forums, the Job Board, and other existing AdMonsters programs including our Publisher Forum, Leadership Forum, and Executive Summit conferences, Members Dinners, and Ad Operations Training program, AdMonsters continues to add to the ways in which we serve the online ad operations community, from those just entering the field to seasoned executives with 10+ years of experience.
Founded in 1999, AdMonsters LLC is the only professional association dedicated exclusively to online advertising operations and technology. The company provides a unique forum for ad operations professionals to communicate, collaborate, network, and identify best practices. AdMonsters' bi-annual conferences focus primarily on topics such as ad serving and related technologies, ad production, inventory and yield management, advertising products, policies, procedures, and industry standards and are considered to be essential by professionals in the field.
With more than 250 member companies worldwide, AdMonsters membership includes most of the top-tier online media publishers in the U.S., and many in Europe. AdMonsters is the only forum exclusively dedicated to senior leaders and decision makers in ad technology and ad operations. AdMonsters is supported in part by the sponsorship of companies interested in building strategic relationships with our members. For more information please visit: http://www.admonsters.org.