Altico Sponsors Informational Webinar on Putting the C Back in CRM

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Altico Advisors, http://www.AlticoAdvisors.com, a Microsoft Certified Partner, sponsored a one-hour informational Webinar today on "Putting the 'C' Back in CRM." CRM stands for Customer Relationship Management. But all too often, CRM solutions focus on sales and marketing automation - and the customer is lost in the shuffle. Our goal is to offer a CRM solution that emphasizes customer service.

Altico Advisors, http://www.AlticoAdvisors.com, a Microsoft Certified Partner, sponsored a one-hour informational Webinar today on "Putting the 'C' Back in CRM."

CRM stands for Customer Relationship Management. But all too often, CRM solutions focus on sales and marketing automation - and the customer is lost in the shuffle. Our goal is to offer a CRM solution that emphasizes customer service. After all, most companies derive most of their revenue derives from existing customers. And since the cost of acquiring a new customer is 8 to 10 times higher than the cost of retaining an existing customer, customer retention is the key to a company's profitability. Today's Web seminar was about meeting the complex needs of service organizations, as well as manufacturers and distributors with service centers.

"Putting the 'C' Back in CRM" was all about creating the customer experience that counts.

The solution presented was Microsoft Dynamics CRM integrated with Neocase Software for the ultimate in customer service management. Neocase is a world leader in customer service software solutions, optimized for Microsoft Dynamics CRM.

This presentation, co-sponsored by Altico Advisors and Neocase Software, addressed the essence of customer care and retention through service excellence:

  •      Achieving success in today's competitive local and world markets
  •     Maintaining and accessing accurate and complete customer histories
  •     Administering service level agreements (SLAs) and contracts
  •     Scheduling, dispatching, and resource allocation
  •     Tracking cases and incidents
  •     Deploying multiple service channels, such as a self-service Web portal
  •     Cost effectiveness and ROI
  •     Real-time access and global visibility

The presentation was conducted by William Pollie and Tamera Scholz of Neocase Software, who each have more than 15 years experience in the deployment of successful CRM systems for mid-market and enterprise companies worldwide.

About Altico Advisors

Headquartered in Massachusetts, Altico Advisors implements and supports business, financial, and customer management software solutions for mid-market companies throughout New England. Altico is a Microsoft Certified Partner specializing in Microsoft Dynamics GP (Great Plains) and CRM systems for manufacturing, distribution, software development and service companies. In addition, Altico provides a wide variety of consulting and advisory services, such as outsourced financial services, business and IT strategy alignment, software selection, and business analytics. http://www.AlticoAdvisors.com

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MARCIA DORON
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