Special Offer for Cutting Edge Diversity, Inclusion and Cultural Competence Tools from Cook Ross, Inc.

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Diversity, inclusion and cultural competency tools are critical resources for organizational diversity executives and champions to leverage their efforts to the maximum degree. This Spring, for a limited time, Cook Ross, Inc., a national leader in the diversity industry, is offering its cutting edge on-line and print tools at a special price to compliment organizational or individual learning and development.

We have been doing this work as a company for 18 years and almost everyone we have worked with is committed to doing the ‘right’ thing

Comprehensive diversity, inclusion, and cultural competency tools and solutions are crucial resources for many organizations. Recognizing this need, Cook Ross, national leaders in diversity, inclusion, and cultural competency training and consulting services for almost twenty years have made a special offer available on their on-line tools The Diversity Toolkit and CultureVision™, as well as discounts on their Cultural Communication Guide and other Cook Ross products.

“We have been doing this work as a company for 18 years and almost everyone we have worked with is committed to doing the ‘right’ thing,” said Cook Ross president, Howard Ross. “The challenge they face is that after our consulting work slows down or training is done, they are not always sure what the ‘right thing’ is. The evolution of experience that goes into the development of our tools is something that we want people to have the opportunity to leverage for an optimal return on investment. We hope for a chance to share our experience with more organizations through our products.”

Diversity Tools offered by Cook Ross include:

The Diversity Toolkit

The Diversity Toolkit is a unique resource designed for managers, leaders, and front-line workers to enable you to successfully thrive in while managing diversity throughout your organization and in your various work groups. This on-line resource is filled with articles and tools that address specific diversity concerns within your organization including: Cross-Cultural Mentoring, Building a Diverse and Inclusive team, Marketing in a Diverse Community, and many more. Over 100 tools and articles address specific, real-time issues that people face in organizations every day.

The Diversity Toolkit comes with a Situation Index that responds to particular circumstances and recommends approaches to dealing with them. For example, imagine that you have a concern because you are losing valuable employees of color. The Situation Index will lead you to the appropriate tools to help determine whether this is occurring because of specific individual challenges or larger organizational issues.


Today's healthcare providers treat a growing number of patients with diverse cultural backgrounds. And understanding their particular needs is critical. CultureVision offers the first user-friendly, comprehensive universe of information enabling healthcare professionals and facilities to provide culturally competent patient care in three clicks and five minutes.

An on-line resource, CultureVision is constantly updated with the latest research-based cultural healthcare information, and puts volumes of data right at the fingertips of the people who need it the most and can do the most good with it.

Cultural Communication Guide

The US is experiencing major demographic shifts that are changing the cultures of its citizenry. This new dynamic often requires communication between people with different linguistic and cultural backgrounds.

Cook Ross’ Cultural Communication Guide identifies areas of distinctness among ethnic groups. It illuminates differences that can compromise trust and respect if invisible to the parties in communication. This densely packed Guide is the easy-to-use resource for fostering cross-cultural communication, increasing comfort with diverse cultural styles, and learning how to communicate in ways that are meaningful and inclusive.

Other Cook Ross products include our Diversity Systems Map™, which gives organizations a comprehensive, strategic, and systematic way to assess their diversity and inclusion work and how it ties into every aspect of an organization’s functioning; as well as custom training videos and on-line/web-based learning modules/trainings. For more information about these products contact Amri Johnson at 301-565-4035 or amri@cookross.com.

Special rates are available through May 31st with additional discounts available when multiple product purchases.

About Cook Ross, Inc.

Cook Ross is one of the country's leading organizational change and diversity consultancies. Based in Silver Spring, Maryland for nearly 20 years, the company has provided cultural competency solutions through its training, consulting products and services. Cook Ross believes that cultural competency can be learned and developed and can lead to unprecedented growth and vastly improved productivity, morale, internal communication, leadership, and customer satisfaction. Cook Ross has developed CultureVision (http://www.crculturevision.com), an online cultural competency tool for healthcare providers, and The Diversity Toolkit (http://www.thediversitytoolkit.com) for exploring diversity and cultural competency in all settings. In helping organizations develop inclusion and cultural competence, the company gives employees the opportunity to empower themselves with new sets of skills and awareness, enabling them to more

effectively relate to customers and each other.

Since 1996, Cook Ross has grown capacity in the area of cultural competency across all industries. This growth, combined with many years of experience of delivering consulting and training, has led the firm to a systematic approach to cultural competency that focuses on organizational change. Experientially, the historical approach to teaching people about diversity and cultural awareness leaned towards finding fault and fixing all “the bad people”. While we agree that there are behaviors that are unacceptable and cannot be tolerated, our approach starts from the assumption that people want to do what is best for business, including behaving in a respectable manner. We create solutions that help organizations leverage both the top line (people) and the bottom line (profit) that translates into optimal performance, great customer service, and overall organizational excellence.    

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.


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Amri Johnson
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