3 Makes 28 at the Addys: 18-month-old Albuquerque Agency/Design Firm Earns 8 Gold and 20 Silver Addys at the 2006 New Mexico Advertising Federation Addy Awards

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New firm earns third-highest total in ADDYs behind state's two largest firms.

3, Albuquerque's newest full-service ad agency/design firm, earned 8 gold and 20 silver ADDY awards at this year's NMAF ADDY Awards, earning the third-highest amount of ADDYs behind agencies McKee Wallwork Cleveland and Rick Johnson & Company. Work created during 2006 was eligible for judging; 3 opened its doors during the latter part of 2005.

3 won gold and silver ADDYs for work entered in print, design, collateral, direct marketing and interactive categories. Nearly 50% of the entries the agency submitted won some kind of recognition at this year's show, which had approximately 450 entries from 35 entering organizations.

"It's great to be a part of a growing industry in Albuquerque," said Sam Maclay, creative director of 3. "Every year, the creative work in our city seems to get better and better."

This year's NMAF Addys were judged by creative directors from some of the country's largest and most influential ad agencies, including Crispin Porter + Bogusky, The Richards Group and McKinney.

"The ADDYs are a celebration of a year's hard work." said 3 Design Director McGrath. "To have judges from some of the best agencies in the country award our efforts is a thrill."

Added Chris Moore, strategic director of 3, "Creativity - whether in strategy, media tactics or the ads themselves, can help solve business and marketing challenges. We're grateful to our clients, who expect great thinking from us, which inspires us to deliver."

Agencies participating at the NMAF Addys included Rick Johnson & Company, McKee Wallwork Cleveland, Esparza Advertising, Kilmer & Kilmer, Rome & Gold Creative, Squires & Company, Thielen Designs, DW Turner and Xynergy New Media.

About the agency: 3 is an internationally award-winning, full-service advertising and design firm based in Albuquerque, New Mexico. The firm's partners have years of experience in branding, marketing and advertising/design for retail, healthcare, financial services, tourism, destination marketing, gaming, packaged goods, real estate, automotive, technology, agri-business, e-commerce, public service and social cause categories. 3 was founded by Chris Moore, Sam Maclay and Tim McGrath. The firm opened on September 1, 2005. Website: http://www.whois3.com.

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