James Moss Named Chairman of US Global Marketing Group

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First Black American to head the world's largest marketing alliance group.

In a historical board session, James Moss has been named the first black American to head the world's largest marketing alliance group. Moss will continue to represent member interests for US Global Marketing members in Atlanta, New York, California, Nevada and Hawaii in addition to working with the board and executive staff to lead the group in its new initiatives for 2008.

"I am honored that my colleagues had the confidence in my abilities to elect me to this position," said Moss. "The Global Marketing Alliance has been through some exciting changes and challenges in the past few years and we are certainly confident James Moss is the man to lead us into the era of new media marketing. Now, more than ever, we are ready to show our clients through world new business marketing strategies.

Elected to the board in 1997, Moss was the first black male to hold such a position in history of the Alliance. Moss is president of US Global Marketing Group., an Alliance partner since 1995.

INBA the world's largest marketing group now present in 82 countries and territories. It is a world conference in sharing and realizing the benefits of sharing. Sharing knowledge. Sharing resources. Sharing ideas. Sharing Work. Sharing success.

Moss also launches his LED marketing this quarter with LED Global Displays. The New York Times last week became the latest periodical to publish an enthusiastic piece about the new trend of customer-led marketing. This trend, so the thinking goes, allows customers to "own" a brand by creating their own uses and extensions of it. Even lease indoor and outdoor signs of any size that play commercials.

Brand managers are right to pay attention to this trend. In the age of the Internet, because customers are much more able to communicate with one another, they likewise demand a higher (perceived) degree of authenticity from any companies they hear from. If any company wants to join the conversation, they have to get real - and one way to do that is to let the customers lead.

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