Motorola Enriches MOTOMOBILE Portfolio with Four New Mass Market Devices

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Motorola W360, W380 and W395 include Motorola's new AJAR software platform for increased flexibility and functionality -- Motorola W218 candy bar phone features an FM radio, VGA camera and elegant design that feels comfortable in the user's hand; Motorola W360 includes MP3 ring tones, a 4x zoom VGA camera, FM radio, office-quality speakerphone and 5 MB of integrated user space -- Motorola W380 flip-phone includes Instant Messaging, SMS and MMS capabilities along with a 4x zoom VGA camera and FM radio -- Motorola W395 includes a 1.3 megapixel camera, video capture and playback, messaging capabilities, Bluetooth and great battery life

We're delivering on our 'no compromises' approach to leading this industry by uniting cool design and cool experiences, at price points for every market.

Motorola, Inc. (NYSE: MOT), a global leader in wireless communications, today announced four new additions to its extensive mass market portfolio, including the Motorola W218, W360, W380 and W395. Building on the MOTOMOBILE portfolio additions announced at 3GSM, Motorola's mass market portfolio will continue to meet the diversified needs of consumers around the globe by providing mobile experiences that deliver uncompromising style, innovation and entertainment -- at an affordable price.

As mobile markets continue to evolve, the desire for value-added, yet experience-rich devices, continues to grow. Motorola is bringing these in-demand MOTOMOBILE devices to new consumers with key features such as a camera, video capability, Bluetooth technology, extensive battery life, great color displays and integrated FM radio. And in many cases the devices use Motorola's flexible new AJAR applications framework.

"Motorola's mass market handsets give first-time technology users a chance to connect with those in their life, while enjoying the entertainment features a mobile device can provide," said Steve Lalla, Corporate Vice President, Mass Market Products, Motorola Mobile Devices. "We're delivering on our 'no compromises' approach to leading this industry by uniting cool design and cool experiences, at price points for every market."

Handsets announced today in Motorola's MOTOMOBILE portfolio include:

W218

The stylishly slim and affordable W218 GSM candy bar phone features an FM radio, VGA camera and elegant design that feels comfortable in the user's hand. The Motorola W218 brings a fresh and appealing look to the entry-level mobile device space. The W218 also delivers the best of the basics, including outstanding battery performance, large storage capacity, and speakerphone.

W360

A multimedia device for the masses, the ultra-thin W360 GSM candy bar blends the best of innovative design with easy usability. With full multimedia features including MP3 ring tones, a 4x zoom VGA camera, FM radio, office-quality speakerphone and 5 MB of integrated user space², the W360 is made for great communication, at work or at play.

W380

The sleek W380 GSM flip-phone answers everyday communication needs for everyday people. Users can stay connected and entertained with Instant Messaging¹, SMS and MMS capabilities¹, along with fun extras like a 4x zoom VGA camera and FM radio. The W380 can act as a storage device, and allows users to transfer photos and MP3 ring tones from their computer with ease via the mobile USB³ feature. Colorful and playful, the W380 truly offers all the essentials of modern life in one easy-to-carry device.

W395

Delivering maximum features at an affordable price, the Motorola W395 has a variety of multimedia tools, including a 1.3 megapixel camera, video capture and playback, messaging capabilities¹, Bluetooth and great battery life. With its stylish metal front flip, you will always stand out in a crowd. Allow the W395 to act as your main storage device, with up to 2GB of removable memory. This easy-to-use GSM flip-phone device provides a mobile experience everyone can enjoy.

The Motorola W360, W380 and the W395 are integrated with Motorola's AJAR software framework for increased functionality. The AJAR applications framework is ideal for the mass market, and is designed to add flexibility, an enriched application development environment and provide support for operator's branded services. For more information about the Motorola AJAR platform, please visit http://www.motorola.com/ajar.

Availability

All handsets are expected to be available in the second half of 2007. For more information on product availability and pricing, please visit http://www.store.motorola.com or contact your local Motorola representative.

To experience these Motorola devices first-hand, please visit Motorola at booth #3163 (Hall B) or go to http://www.motorola.com/events.

About Motorola

Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of seamless mobility, the people of Motorola are committed to helping you connect simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $42.9 billion in 2006. For more information about our company, our people and our innovations, please visit http://www.Motorola.com.

Media Contact:

John Wernecke

Motorola Mobile Devices

1+ 847 668-9750

John.wernecke@motorola.com

Certain mobile phone features may not be activated by your service provider, and/or their network settings may limit the feature's functionality. Contact your service provider for details. All features, functionality and other product specifications are subject to change without notice or obligation.

¹ Network and/or SIM card dependent feature, not available in all areas. Airtime, data charges, and/or additional charges may apply.

² Available user memory varies due to the configuration of the phone, which varies by service provider.

³ The unauthorized copying of copyrighted materials is contrary to the provisions of the Copyright Laws of the United States and other countries. This device is intended solely for copying non-copyrighted materials, materials in which you own the copyright, or materials which you are authorized or legally permitted to copy. If you are uncertain about your right to copy any material, please contact your legal advisor.

MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Linux is the registered trademark of Linus Torvalds in the U.S. and other countries. Java and all other Java-based marks are trademarks or registered trademarks of Sun Microsystems, Inc. in the U.S. and other countries. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007. All rights reserved.

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Motorola
847 668-9750
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