A Couple of Chicks Bring Internet Marketing Workshops to Nova Scotia's Tourism Community

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The Nova Scotia Tourism Human Resource Council and Department of Tourism, Culture and Heritage bring Internet Marketing workshops to the Province to engage the tourism industry in embracing the Internet as a key marketing tool for Nova Scotia's tourism products.

A Couple of Chicks e-Marketing will be contributing on April 2, in Oak Island and April 4th in St. Ann's Nova Scotia, to a new series of workshops on topics such as marketing, technology, quality and leadership development.

The Nova Scotia Masterclass Series is presented jointly by the Nova Scotia Tourism Human Resource Council, and The Nova Scotia Department of Tourism, Culture and Heritage to help tourism business owners and managers continuously improve the quality of experiences they offer to today's travelers.

"We are thrilled to be invited back to Nova Scotia to expand on the Internet marketing and distribution concepts we presented at the Annual Tourism Summit in December," said Alicia Whalen, E-Strategist and Co-Founder, A Couple of Chicks e-Marketing. "We look forward to working directly with operators to assist them in maximizing their online presence now - before the busy summer season begins."

Along with A Couple of Chicks e-Marketing, the Nova Scotia Masterclass Series also includes workshops from Banff Executive Leadership, the Ritz-Carleton, and the National Quality Institute. Program participants will learn from some of North America's top facilitators in leadership strategies, change management, tourism innovations, quality process and e-marketing.

"Tourism operators in Nova Scotia must continually strive to become more productive and innovative to compete in the global market," said Mary Dempster, Chair of the Nova Scotia Tourism Human Resource Council. "These workshops will position tourism business managers and owners to successfully lead their organizations into new stages of growth and quality development."

The series is modeled after a similar one in Scotland. Sessions will be offered in communities across the province to accommodate rural operators. Information on these and other tourism professional development opportunities is available on the council's website at http://www.tourismhrc.com .

The Nova Scotia Tourism Human Resource Council was formed in 1989. It is the coordinating body for human resource development in Nova Scotia's tourism industry.

A Couple of Chicks e-Marketing offers a non-intimidating approach to Search, Marketing and Measurement within the new online media environment. The Chicks also educate about Search Engine Optimization and Online Marketing best practices with their popular "Get Cracking" e-marketing workshops, and the 2nd Annual Online Revealed Canada Conference, being held this May28/29 in Toronto. Recent speaking engagements include Travel Alberta, The OTMP Marketing Summit, SYTA (Student Youth Travel Association) and B.C. Tourism's Annual Conference. Visit http://www.acoupleofchicks.com for more information.

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ALICIA WHALEN
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