CompUSA Closing Stores: Computer Sonics Fills Void

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Computer Sonics is ready to step up. A fixture in the Puget Sound area for more than 10 years, when CompUSA recently announced the closing of several locations in the Puget Sound area, the local dealer wanted consumers and businesses to know Computer Sonics will be standing by to serve them -- with the excellent customer service they have become known for.

Whether you are an individual or a business, owning a computer shouldn't be a source of constant aggravation

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Computer Sonics is ready to step up. A fixture in the Puget Sound area for more than 10 years, when CompUSA recently announced the closing of several locations in the Puget Sound area, the local dealer wanted consumers and businesses to know Computer Sonics will be standing by to serve them -- with the excellent customer service they have become known for.

The CompUSA story is now a common one among nationally prominent vendors. After struggling for several years the one-time leader in the retail computer market is shuttering stores throughout the U.S. In a market that has become commodity-driven, the lesson many are learning is that small independent dealers are able to beat the large chains by providing customer service that provides a competitive edge. In the Seattle area, the void created by the disappearance of the chains is being filled by Computer Sonics, a leading area independent. With two locations locally, the company is well established to take a larger share of the market. One store is adjacent to Southcenter Mall and the other is located by the Alderwood Mall.

"Whether you are an individual or a business, owning a computer shouldn't be a source of constant aggravation," said Nasir Ali, CEO of Computer Sonics. "Our sales people are all veterans of the computer industry and provide level of service seldom found at big box stores."

Like the national chains, Computer Sonics carries broad range of branded products, including desktops, laptops, printers, gaming computers, and accessories from manufacturers such as Acer, IBM/Lenovo, HP, Belkin, Intel, Supermicro, Lexmark, Cisco, and Microsoft. But unlike them, the company provides full IT support for its business clients. Computer Sonics also provides local technical support that is much more personal and accessible than outsourced assistance from an 800 number. Pricing is also competitive -- in most cases beating or meeting even those offered by online vendors and local delivery is free.

Business customers have access to dedicated Computer Sonics account managers, free delivery, on-demand in-store and onsite IT support, and the choice of brand name and custom units. IT maintenance contracts are also available.

"Computer Sonics is in business to serve customers -- whatever their needs -- not to sell hardware and software," said Ali, "We know our customers want because we know how to ask the questions that will tell us. After all, if they don't succeed neither do we. One of the reasons CompUSA is closing locations is because it's hard for large vendors to provide the high level of customer service that an independent like us can. We are not about volume. We are about service."

One of the things that sets [Computer Sonics] apart is the IT services for small businesses it provides. If a firm has a computer network that is too limited to justify having a full-time, in-house IT department but is complex enough to require expert oversight for its network, backups, and system reconfiguration, Computer Sonics provides an effective solution. The Seattle-based company can also supply small businesses with additional outside staff during a major system upgrade. http:/Nextpoint Information Services (Nextpoint IS) is an affiliate of Computer Sonics that offers IT maintenance contracts to fit the needs of small to medium size companies throughout the region.

About Computer Sonics

Computer Sonics has been in business in Puget Sound area for over 10 years, consistently delivering competitive prices and excellent customer service. It is one of the premier system builders, distributors, and retailers of computers in the Pacific Northwest. Its client base includes everyone from home user to professionals with demanding needs, such as digital studios, animators, architects, computer programmers, and scientists.

Call 206.575.8285 for more information or visit the company's website at http://www.computersonics.com.

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Nasir Ali
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