ClipBlast! Redefines Video Search with New Platform That Makes It Dramatically Easier to Find, Browse, Personalize Video

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Unique 'Video Navigatorâ„¢' enables viewers to discover video from across the Web via fast, simple, personal interface.

ClipBlast! (http://www.clipblast.com), the premier Web-wide video search engine, today announced the launch of ClipBlast! 2.0, complete with Video Navigatorâ„¢ -- the first Web video technology engineered according to how people actually interact with video online. ClipBlast!'s Video Navigator helps viewers find the specific video that interests them from across the Web, enabling them to search, browse and personalize the video they want, when they want it.

With the Internet's rapid emergence as the world's largest video distribution medium, finding and organizing video content is becoming an increasingly formidable challenge. In a recent online, nationwide Synovate survey that ClipBlast! commissioned, 40 percent of American consumers described their quest for video online as "frustrating" or "inconsistent."

"In our experience, video search is as different from text-based search as watching video is from reading," said Gary Baker, ClipBlast! founder and CEO. "The toolbar approach is effective for text search, where users expect to zoom in with laser-like focus on a particular piece of information. On the 'Video Web', viewers still search for information, but they also spend time browsing, watching and being entertained."

ClipBlast!'s groundbreaking Video Navigator is specifically designed for this video-viewing experience. It augments the search toolbar with simple navigation and easy ways to zoom in on the most pertinent video -- all from the industry's most elegant, comprehensive and effective user interface.

ClipBlast! has indexed more video content providers than any other video search engine, giving viewers easy access to content from all over the Web.

Video Navigator: New Way to Search, Browse and Personalize the Video Web

At ClipBlast.com, viewers can:

  •     Search the entire Internet. ClipBlast! crawls the entire Web for all video content available and serves up all the new video that's being uploaded to the Web every minute of every day -- in real time.
  •     Browse video in many different ways. ClipBlast! viewers can select categories ranging from animals to wellness and major content providers from ABC to YouTube. For example, a die-hard hoops fan can choose basketball as a category and ESPN as a provider to return real-time clips of today's games, as well as all previously released videos.
  •     Personalize ClipBlast! to deliver what each viewer wants. Viewers can build their personal Video Clip Library by saving their searches, preferred categories, favorite providers and individual video clips. They can even sign up to receive email as new, similar clips become available. Built-in contextual search helps ClipBlast! deliver future results and recommendations based on past behavior.

"We've built the most intelligent and satisfying user experience, and it's also the very best at connecting viewers with video from all across the Web," said Baker.

Monetization for Content Providers, Advertisers

"Posting online video today is somewhat similar to launching a site in the Web's early days," Baker said. "If you build it, they may not come -- because they can't easily find you."

The ClipBlast! Video Navigator solves this problem for content providers by delivering search results that link viewers directly to content providers' sites. This approach allows companies to better protect copyrighted material, increase their own traffic, control the viewing experience and monetize their own content.

Participating sites can customize and embed ClipBlast! technology, enabling viewers to search and view a specific content provider's video - without ever leaving that particular site.

Pioneering Video Search

In addition to transforming how viewers navigate the Video Web, ClipBlast! is also leading the way in contextual-search innovations that learn based on user behavior. As viewers enter search terms and click specific video links, ClipBlast! applies this knowledge to refine future search results and recommend additional video, products and advertisements.

"Contextual search is core to ClipBlast!'s algorithms and architecture," said Baker. "It has the ability to learn your preferences based on the personal profile you build and the video you watch. As a result, ClipBlast! users receive more relevant results over time."

ClipBlast! formally launched its video-search platform last September after an 18-month beta period. Its patent-pending processes and technology crawls the Web in search of video, adding content to its massive, proprietary index. In the past two years, the company has indexed more content providers and more video than any other video-search provider. ClipBlast! employs image recognition and speech-to-text automation to improve search matching and the user experience.

ClipBlast! traffic has more than doubled since November.

About ClipBlast!

Founded in 2004, ClipBlast! provides pioneering Web-wide video search that uses patent-pending technology to continuously update the largest index of video content across the Internet. ClipBlast!'s fast, easy interface gives users instant access to millions of quality, highly relevant, targeted clips from the world's major media brands, independent producers and individuals - clips that inform, enlighten, inspire and entertain. The company is based in Agoura Hills, Calif. To learn more, visit http://www.clipblast.com.

For an illustrated fact sheet and FAQ on ClipBlast 2.0, go to http://www.clipblast.com, then the press room.

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KENNETH GREENBERG
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