Our new car www.onpointstaffedevents.com [automotive marketing] program puts the customer in the car they want at a payment they can afford. It shortens the trade cycle which in turn creates a customer for life for the dealer.
St. Petersburg, FL (PRWEB) March 28, 2007
National automotive marketing, staffed-event and dealer management services company OnPoint, LLC announced today the successful launch of its latest staffed-event program--targeting sales of new units.
The program gives franchised dealers relief from the growing struggles of inflated inventories in an ever-more competitive new-car market.
"Dealers are not moving their new car inventory like they need to, and are forced to purchase pre-owned inventory from auctions, which isn't profitable," said Joseph Lowrance, OnPoint's Vice President of Field Operations. "OnPoint's new car sales methods and training, which we incorporate into our staffed events, help our dealer clients reach manufacturer objectives, maximize gross profits, and virtually eliminate their floor plan expenses."
The new OnPoint staffed-event program utilizes EZ Pay Elite™, a new payment subsidy program, from Mac Baren Financial, LLC, that more efficiently applies manufacture rebates, dealer cash, and trade equity to subsidize monthly car payments.
Staffed events traditionally sell only used cars, Lowrance explained. "By including a focus on new cars too, we are addressing a pressing automotive marketing need among our clients," he said. "At first, they doubted whether we can help them with new cars, which requires a different type of expertise, but once they saw us perform, their response has been almost universally enthusiastic."
Lowrance said OnPoint began a limited launch of the new car program in January, and completed the test in 25 selected events through this month. The new cars component will be instituted in every OnPoint staffed-event beginning in April.
"We're doing something unique in the industry, which is to maximize profits for our dealerships while still maintaining a superior experience for the customer," Lowrance said. "Our new car automotive marketing program puts the customer in the car they want at a payment they can afford. It shortens the trade cycle which in turn creates a customer for life for the dealer."
OnPoint was created in 2005 in response to a growing need for targeted automotive marketing and dealer management services, event staffing and ethical advertising. Last year, OnPoint conducted over 280 five-day staffed events with new and used vehicle sales of nearly $112-million dollars.
OnPoint's management teams of seasoned, tenured professionals provide the dealership staff with daily training in the most current, effective sales and closing methods for producing profitable sales and superior customer satisfaction--a unique approach in the staffed-event industry.
"Dealers are challenged right now," Lowrance stated. "And OnPoint is changing the automotive industry one dealership at a time."
About OnPoint, LLC
OnPoint, LLC is the industry leader of dealer management services and staffed-events, specializing in maximizing dealer new and used car profits while maintaining superior customer satisfaction. The company produces over 280 staffed-events annually. OnPoint events report less than one percent in charge backs and a 94 percent Customer Satisfaction Index (CSI) rating.
For Further Information, Contact: Joseph Lowrance, Vice President of Field Operations. 727-580-0490