Best Intranet Web Site Trends Detailed in New Report from the Web Marketing Association

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New Web Marketing Association' Internet Standards Assessment Report includes historical data derived from a decade of hosting Internet award competition, WebAwards, and provides best practices for intranet Web design.

The Web Marketing Association, host of leading web site awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the intranet industry learn to create more effective and engaging web sites.

"As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. "The best intranet web sites take personalization to an extreme -- allowing users to see content specific to themselves, their group, department and/or location. Many intranets are adapting social media applications, such as wikis, to increase collaboration and reduce the need for boring meetings."

The WebAwards competition judges intranet web sites on seven criteria that combined create award-winning web sites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Intranet web sites have traditionally outperformed the overall ISAR Index.

Their 3-year criteria averages meet the ISAR averages for design, content and copywriting, despite the significant sudden drop in their 2005 scores.

According to the ISAR study, content, ease of use, design and copywriting are intranet web site's strong points.

The 2006 WebAward for Best Intranet web site went to Merrill Lynch for Merrill Lynch Intranet: WorldNet.

Other past winners include:

  •     2005 MetLife for My MetLife
  •     2004 Ogilvy PR Creative Studio for DHL Merger Intranet
  •     2003 FedEx for AGFS Human Resources Find-It-Fast

Companies and organizations wishing to have their intranet web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at

To request your copy of the 2007 WebAward ISAR report, please visit:

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The intranet industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Intranet Web site of 2007. The deadline for entry is May 31, 2007, and the WebAward Web site is located at

About the WebAwards
Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit


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