Best Transportation Web Site Trends Detailed in New Report from the Web Marketing Association

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Best transportation Web site trends detailed in new report from the Web Marketing Association.

The Web Marketing Association, host of leading web site awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the transportation industry learn to create more effective and engaging web sites.

"As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. "The Internet has helped to take the transportation industry from a mail room vendor to an indispensable business tool. Transportation web sites include many features that at one time were innovative, but now seem commonplace."

The WebAwards competition judges transportation web sites on seven criteria that combined create award-winning web sites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Transportation web sites are generally in line with overall Web Development, although there is a tendency to be slightly below the ISAR Index rather than above it.

According to the ISAR study, content, copywriting and design are transportation web site's strong points. They tend to have the lowest scores for innovation and use of technology.

The 2006 WebAward for Best Transportation web site went to Arnold Worldwide for Freedom of the Seas web site.

Other past winners include:

  •     2005 eCourier for ECourier's web site
  •     2004 Onlinefocus for FedEx Identity
  •     2003 IS Solutions for GetMe There
  •     2002 FedEd InSight Team for FedEx InSight

A complete list of past winners can be found at

Companies and organizations wishing to have their transportation Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at

To request your copy of the 2007 WebAward ISAR report, please visit:

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The transportation industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Transportation Web site of 2007. The deadline for entry is May 31, 2007, and the WebAward Web site is located at

About the WebAwards
Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit


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