New Retail Technology Trends Drive More Nationwide Rollouts

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Successful nationwide rollouts require a stable and steadfast electrical and database infrastructure.

Businesses, both small and large, are gaining an edge over their competition by using new retail technology and digital signage advertising networks to help them meet the needs of customers, while increasing brand awareness. Retail stores, like Wal-Mart, and grocery chains, including Albertsons and Kroger, are setting technology trends by installing point of sale, digital signage and self service kiosks in their multiple locations throughout the nation.

A study titled The Opportunity for Networked Displays and In-Store TV, published by InfoTrends/CAP Ventures, reports that previous sales of retail hardware, software, installation and integration services and support for all commercial display applications totaled nearly $1.7 billion in 2004, and are expected to demonstrate a Compound Annual Growth Rate (CAGR) in excess of 25 percent over the next five years.

In-store technology and digital signage has taken hold of the United States retail and restaurant markets and has produced positive marketing and sales' results, yet rolling out such a campaign can be a daunting process. According to Tim Lawler of McBride M-Power Nationwide, the most common pitfall for companies deploying new technology platforms is failing to adequately define the project's scope and goals including electrical and data infrastructure support.

In order to ensure adequate electrical and data infrastructure support is in place for a national retail rollout, McBride M-Power Nationwide is offering the article "Top 10 Tips for a Successful National Rollout" to those companies interested in jumping on the retail technology bandwagon. The free article addresses the critical aspects to consider when determining an appropriate partner for both the infrastructure and installation portion of the rollout and ways to keep the installation on time and within your company budget.

Download the article by visiting the McBride M-Power National Web site, http://www.mcbridempower.com/events/white.php?v=1

About McBride M-Power Nationwide
McBride M-Power Nationwide (A Division of McBride Electric) is a nationwide group of certified project managers and technicians who install the electrical and/or data infrastructure required to enable technology systems critical to their business environment. Clients can rely on M-Power to understand their project intimately, lead it effectively, and get it done right, on time and within budget.

Visit http://www.McBrideMPower.com to request a quote or learn more about the M-Power deployment and management services.

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Kristy Cornell
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