Brewpub & Microbrewery Start-up Course Announced

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The Siebel Institute of Technology in Chicago, America's Oldest Brewing School, introduces a course for those looking to start their own brewpub or microbrewery. The "Start Your Own Brewery" course (May 2-4, 2007) trains students in aspects of small brewery design, construction, financial planning, marketing and management.

Opening a microbrewery or brewpub is the dream of many brewers and beer-loving entrepreneurs, yet creating and operating a successful small brewery requires more than dreams. From the time you put the thoughts down in the first draft of a business plan to the time you serve the first pint to a thirsty customer, the decisions made towards the design and establishment of your brewery will play a critical role in the likelihood of success. For the first time, a professional-level course has been created that is specifically meant to help those interested in building their own brewery turn their dreams into into reality.

The Siebel Institute of Technology, America's oldest brewing school, is pleased to introduce a course that builds on its 135-year history of innovation in brewing education with the Start Your Own Brewery course. Created by craft brewing industry expert Ray Daniels, the Start Your Own Brewery course (May 2-4, 2007 in Chicago) covers the brewpub & microbrewery design and startup issues you need to know to get a business rolling. The content covers a wide range of critical topics including basic brewery design & operation, planning for capacity, utilities & brewery waste, packaging and a host of other important brewery-related issues. Segments on planning & management consider such areas as site selection, business plan development, financial measures & issues, and distribution. For those opening a brewpub, this program will also deal with the dynamics of restaurant & pub design, front & back-end operations and effective management tools & techniques.

Along with content that addresses brewing-related and restaurant/pub management issues, each day features a successful brewery entrepreneur who will share their story and answer questions from the class. These "Entrepreneurial Voices" will provide real-life insights into building brewing companies that work, giving students the benefit of knowledge from some of the nation's "Captains of Craft Brewing". The information you gain in this short three-day course will give the knowledge you need to avoid costly mistakes and maximize return on a brewery investment.

Ray Daniels is a veteran brewer and craft beer marketer with expertise in beer evaluation, classic styles and recipe formulation, public relations and event management as well as overall business management. He is the author of Designing Great Beers, co-author of Brown Ales and Smoked Beers and editor of the Brewers Association's Guide to Starting Your Own Brewery. He is a top graduate of Siebel Institute Diploma program and holds an MBA from Harvard.

Take a big step towards opening the brewery of your dreams with the Siebel Institute Start Your Own Brewery course. For pricing and more information on the content of this course, visit our web site at . Registration forms for the course can be found at , and for more information regarding registration, contact Lupe Zepeda at lzepeda @


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