Satellite Industries Chooses nParallel to Design and Build its New Tradeshow Display

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nParallel's contemporary design creates an open, inviting environment to welcome and engage Satellite's audiences at industry tradeshows.

Satellite Industries ( is the world's largest portable toilet and restroom manufacturer and offers the most comprehensive array of high-quality products and services. Recognized internationally as the industry leader, Satellite sells portable toilet and restroom equipment, service trucks, deodorizers, hand wash units and cleaning supplies to service and rental companies. When Satellite decided that the time had come to replace its outdated tradeshow display, what agency did they choose to present their brand and products at tradeshows? nParallel, the international brand communication, merchandising strategy and display agency headquartered in Minneapolis, Minn.

The booth Satellite had been using for the past eight years was constructed in laminated wood. It was heavy and looking old-fashioned. "We wanted a clean, fresh design that would not be imposing or overwhelming but open and inviting," said Stephen Brinton, vice president, Satellite Industries. "Of all the agencies we considered, nParallel really listened to us, grasped the essence of our brand and understood the impression we wanted to convey with our display. Their design gives Satellite the most professional and instantly recognizable presence at the shows we attend in a display that is very large yet approachable and welcoming."

"In its biggest configuration the Satellite display has a huge footprint at 98x50 feet and includes two tanker trucks," said Shawn King, creative director, nParallel. "To ensure that the display does not look like a fortress or feel massive, our design commences eight feet above the floor with a central 45x8-foot graphic panel and features comfortable gathering spaces arranged around the structure that supports it. This main element is prominent but not ponderous."

About nParallel
Brand marketers and retailers know that store fixtures, merchandising systems and tradeshow displays establish the brand experience, engage customers and drive sales -- if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (, the international brand communication, merchandising strategy and display agency based in Minneapolis. Whether the venue for connecting with your customers is a store or a show, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production, meticulous program management, and the budget bottom line. Seeking uncompromised excellence in brand communication? Call nParallel, 763.231.4800.


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