Donna Custance Joins CleverSet as VP of Marketing

Share Article

Marketing expert brings 15 years experience building brand recognition for Eastman Kodak, Fidelity Investments, Rogers AT&T Wireless, Panasonic and others to fast-growing online recommendations services company.

CleverSet, a leading provider of recommendations for eCommerce companies, today announced that Donna Custance has joined the company as vice president of marketing. Custance, who most recently served as vice president of programming, production and marketing at Canadian online video company Travel Shop Television, has 15 years experience directing the brand management and communications strategies of both Fortune 500 and startup companies. At CleverSet, she will lead the company's key marketing, branding and communications strategies.

"Online retailers that don't offer a truly personalized shopping experience will increasingly struggle to survive in the online world," said Donna Custance. "CleverSet enables leading brands to offer highly individual recommendations for products and services -- not just top sellers based on group buying behaviors -- to each and every customer. This is truly revolutionizing the way consumers shop online and the way retailers generate profits. I look forward to working with the CleverSet team to help to shape the way eCommerce will take place in the future."

As VP of programming, production and marketing at Travel Shop Television, Custance was responsible for creation and management of all online video assets, as well as building brand awareness for this startup. Prior to Travel Shop Television, she served as VP and group account director at Arnold Worldwide in Toronto, where she led strategy, planning, creative development and media for multi-million accounts such as BMO Financial Group, Canadian Blood Services and Fidelity Investments.

Custance also served as a senior partner at Ogilvy & Mather in New York, where she ran the Kodak Consumer Imaging business for North America. As leader of this account, Custance was responsible for directing creative strategy, building strong relationships with Kodak executives, developing an annual integrated communications strategy and ensuring global brand consistency. Custance also served as director of brand strategy for the Royal Bank Financial Group, and was director of marketing communications for Rogers AT&T Wireless.

Custance, who has a B.A degree from the University of Guelph in Ontario and is certified by the Institute of Canadian Advertising, started her career at advertising agencies where she managed accounts for Rogers Cantel, Panasonic and numerous clients.

"We are thrilled to welcome Donna to the CleverSet team; she is the ideal person to lead our marketing and communications efforts as we roll out our recommendations solution to leading global retailers," said Todd Humphey, CEO of CleverSet. "Donna's deep experience in building and directing branding strategies for some of the world's most well-known companies will be incredibly valuable to CleverSet as it sets out to become one of the most respected brands in eCommerce."

CleverSet's powerful platform uses cutting-edge statistical relational learning (SRL) technology that incorporates data from multiple sources -- including clickstream data, stored customer information, product catalog details and purchase history -- to generate highly relevant recommendations. Unlike most recommendations engines that gather information on the collective buying behaviors of groups,CleverSet analyzes the individual behavior of every individual to offer a truly personalized shopping experience.

About CleverSet
CleverSet is a technology services company that helps eCommerce sites increase their revenues by personalizing the online shopping experience for customers. CleverSet's recommendations technology allows retailers to entice online shoppers with relevant and appealing items they might not have otherwise seen, creating a more personalized shopping experience and delivering lifts in revenue per visit of at least 20%.

CleverSet's easy-to-deploy technology can be operational within hours and delivers results immediately. CleverSet currently powers merchandise recommendations for more than 70 eCommerce companies, including, Auctions, Paradise Pen Company,, and 80sTees. CleverSet is located in Seattle, Washington, and Corvallis, Oregon. For more information about CleverSet, please visit or call 1-206-965-8735.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kari Moe Straley
Visit website