Why Some Real Estate Websites Are Becoming Invisible Online

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A new book on real estate Internet marketing paints a stark picture for real estate agents, but also offers a roadmap to future success.

In the near future, the traditional type of real estate agent website will become all but invisible online. That's the attention-grabbing premise of a new report entitled, "Real Estate Web Presence: How Agents Can Survive Online in Changing Times."

But according to the report's author, real estate marketing specialist Brandon Cornett, it's more than just a catchy title:

"Based on the changes I've seen in the real estate industry, and with Internet marketing in general, I believe the traditional real estate website is no longer enough to ensure the agent's online success. There are billions of documents on the Web, and at least 10 times as many real estate websites as just a few years ago. On top of that, we are seeing a rapid increase in the number of real estate data websites like Zillow.com, Trulia.com and others."

While this may seem like a bleak picture to real estate agents, Cornett says that's not necessarily the case. His 43-page special report opens with the stark realities of real estate marketing online, but it also offers what Cornett says is the perfect solution to the modern state of the Web ... the real estate web presence.

"What real estate agents need to realize," Cornett said, "is that a five-page website is not going to work the way it might have 10 years ago. There's just too much content on the Web these days. So agents need to think of the Web differently ... they need to build a real estate web presence, not just a real estate website."

And that's just what Cornett teaches through his report and training manual. He offers a six-part strategy for the modern real estate web presence, a strategy that combines websites, blogs and various other publishing strategies used in concert with one another.

"I've been watching the Internet closely over the years, particularly as it applies to real estate agents and their websites. I truly believe the path to future success requires agents to think and act like publishers -- or at least to have somebody do it on their behalf. That's why I've created this real estate Internet marketing guide, to help them adopt this type of mentality."

About the Book and Author:
Brandon Cornett is the founder of ArmingYourFarming.com, a company that has been providing marketing advice and services to real estate agents since 2004. He is the author of three popular blogs and has been involved with Internet marketing for nearly a decade. His guide to creating a "Real Estate Web Presence" is available for immediate download from http://www.armingyourfarming.com


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