MNC Group Re-Brands as MY New Cheap Shopping, Takes on UK Retail Bullies

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Leading UK Sat Nav (GPS) distributor branches out into online retail and expands its product lines. MNC Group is ringing the bell on the doors of Halfords; Dixons & Curry's for cheap shopping in the UK and are playing the bullies at their own game.

A typical Sat Nav Garmin StreetPilot III was £1500 in 1999 and only 0.7% of the UK resident owned one.

MNC Group secures 20% of the UK Sat Nav (Car GPS) market in 2006. Managing Director P.W.James says, "UK Shoppers have been frustrated for years of high hiked prices with leading retailers and now are changing shopping habits. Before the World Wide Web shoppers were limited to choice of where to buy. But not now. We can play the bullies at their own game and pass the savings on to the customer."

One could say MNC have helped the consumer. With MNC competing against the monarchy of Britain's retailers (AKA The Bullies) and beating them on price, means the price is always dropping. The effect of this makes desirable products ready available for more people than ever before. People who could not afford a Sat Nav can now afford two with change for an in Car Stereo. Only retailers like Halfords could stock such products and demand extortionate prices. This has now all changed.

MNC Group UK Sales Director Lee J Gomersall: "A typical Sat Nav Garmin StreetPilot III was £1500 in 1999 and only 0.7% of the UK resident owned one." MNC saw a corner in the market and started the SatNav marketing push on the web at the end of the .com boom. Companies followed MNC strategies

and by the year 2002 five major UK Sat Nav online retailers had started a Sat Nav gadget revolution.

By the year 2003, Major UK retails including Halfords, Curry's and Dixons started retailing Sat Nav. These retailers had the buying power and started to throw their weight a round, you could say bulling. This caused a price war between manufactures, which brought down the retail price. Managing director P.W.James says, "The last time we saw a price war like this was when PC'S and Laptops crashed in price. Garmin, Navman and TomTom manufactures of Satellite navigations systems are now in a price war trying to compete to get the business off the Major UK retails." As a experienced distributor MNC can always compete on price and always offer a cheaper price than the retail shops in the UK. MNC overheads are lower, but more importantly MNC have a wider knowledge of the products have a more experienced background in Sat Nav and online marketing.

MNC Group: MNC is now one of UK leading Sat Nav, In Car and Marine product online retailers; the company was established in 1999. The Group sells 7,000 different product lines, ranging from car accessories and marine products through to the latest in-car technology. MNC Buying power grows every year, but keep the market prices down for the consumer.

Sales Managing Director L.J.Gomersall. Lee has years of experience in sales and Customer services. Leading Sales area Manager For the UK for Telewest now taken over by Virgin Media Group. Keen interests is racing cars and saving customers money.

MNC Technical director P.W.James. HMF'S Background. Studied at Plymouth University Multimedia Production and Technology. Worked for Carlton TV. Became a Board Member in a major Computers business before taking on this massive challenged. Keen interests are racing Milk Floats.

MNC announces its interim results for 2006 - Revenue £11.2m up 19.9% growth in all key categories. Very strong performance within the In Car Entertainment and Marine product categories. MNC are always taking on and looking at new brands.


Sam Baynes-Reid

MNC Public Relations Officer

MNC Group 01752 310310


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