Affinitiv Appoints Patrick Purcell Principal for US Operations

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Global Management & Technology Consulting Firm Gears Up for Rapid Growth in US - Purcell Brings Extensive Experience With High-Growth Firms

Affinitiv (, global management and technology consulting firm, today announced that Patrick Purcell has joined the company as Principal of Affinitiv's US Operations. In this role, Purcell is responsible for Affinitiv's business development and professional services delivery across the US.

"The addition of Patrick Purcell to our leadership team demonstrates our commitment to the US market, and the broader Americas region," said Affinitiv Chief Executive Officer Zoran Vasiljev. "Patrick brings 30 years of experience in creating business and technology solutions for leading global enterprises, focusing on the areas of sales leadership and effectiveness, emerging technology development, and value creation through expense management and cost reduction strategies."

Purcell's recent postings have included senior leadership positions with Broadwing, Focal Communications, and Level 3 Communications, and he has extensive experience working in the Middle East, Europe and the Caribbean with multi-national firms.

"I'm thrilled to join the Leadership Team at Affinitiv," says Patrick Purcell, "Our global practice is built around an exceptionally talented team of consultants, and I'm excited to help bring Affinitiv's commitment to building value for our clients to the US market."


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Tara Knowles
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