Thomson Gale Brings Demographics Database to the Library

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Widely used business database now available to library users.

Until now, Geographic Business Intelligence Solutions have only been affordable by large corporations

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With a growing number of students studying entrepreneurship and business, and with the increase in small business ownership throughout the U.S., the need for up-to-date resources on demographic estimates, consumer expenditure and retail sales potential for all level of geography across the U.S. is at a premium. To meet this need, Thomson Gale is making DemographicsNow Library Edition, a comprehensive Web-based solution offering a wealth of consumer and business information, available to libraries across the country.

DemographicsNow Library Edition will be provided in conjunction with SRC, LLC of Orange, CA, a leading developer and provider of geographic business intelligence technology and solutions. Thomson Gale is a part of Thomson Learning.

“Until now, Geographic Business Intelligence Solutions have only been affordable by large corporations,” said Gerry Sawchuk, Business Development Manager for Thomson Gale. “We are very excited to provide a version of this valuable business resource to public and academic libraries. Through this partnership with SRC, we are providing libraries with one of the business industry’s most advanced market analysis tools. With its easy-to-use interface, DemographicsNow Library Edition will help serve library patrons’ ever-growing business needs.”

DemographicsNow Library Edition generates easy-to-read HTML reports that can be saved in Acrobat format or e-mailed for later retrieval, including standard reporting in four major categories: summary, comparison, ranking and mapping. In addition to business use, it also can provide cultural patterns and sociological trends in cities around the U.S.

“Studying or starting a business involves demographic research, much of which has been hard to find in one consolidated place,” said Dean Stoecker, President and CEO of SRC. “If an entrepreneur is opening a family restaurant and wants to compare two cities, DemographicsNow Library Edition provides the information needed to make an educated decision about the best city to locate the business based on demographics. If a student needs demographic information for an assignment or presentation, DemographicsNow Library Edition can provide results in pre-packaged selections for easy access to the most comprehensive consumer and market insight. This resource makes it easy for entrepreneurs and students alike to find the information they need to be successful.”

The demographic information available in DemographicsNow Library Edition is from the United States, with additional countries and increased database capabilities to be added in coming months. Libraries may purchase DemographicsNow Library Edition as a stand-alone product or as the perfect complement to Thomson Gale’s Small Business Resource Center.

To view this resource and its capabilities, visit:
http://www.demographicsnow.com/library

About Thomson Learning and Thomson Gale
Thomson Learning delivers state-of-the-art, tailored learning solutions for colleges, universities, professors, students, reference centers, government agencies, corporations and professionals around the world. These solutions are delivered through specialized content, applications and services that foster academic excellence, professional development and provide measurable advantage to its customers. Thomson Learning’s mission is to shape the future of global learning by delivering consistently better learning solutions for learners, instructors, and institutions. Thomson Gale (http://www.gale.com) serves the world's information and education needs through its vast and dynamic content pools, which are used by students and consumers in their libraries, schools and on the Internet. It is best known for the accuracy, breadth and convenience of its data, addressing all types of information needs -- from homework help to health questions to business profiles -- in a variety of formats -- books and eBooks, databases and microfilm.

About SRC
Founded in 1997 and headquartered in Orange County, CA, SRC, LLC, provides technology and solutions that help customers integrate, transform and extract full value from their internal and external information sources. SRC’s comprehensive suite of geographic business intelligence applications have been designed to make geographic business intelligence more pervasive and easier to deploy, allowing all employees, from C-level executives to casual business users, obtain the knowledge and insight they need how, where and when they need it. For more information, visit http://www.ExtendTheReach.com

Thomson Gale™
27500 Drake Road
Farmington Hills, MI 48331-3535
Tel 248-699-4253 Fax 248-699-8004
http://www.gale.com

Media Contact:
Vanessa Giancamilli Birch                
Thomson Gale
Manager, Corporate Communications
248-699-4253 Ext. 8193

For Thomson Information:
Lindsay Brown
Thomson Learning
Director, Public Relations
203-539-8634

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Vanessa Birch
Thomson Gale
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