Entertainment Website for Women Over 40 Launches

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Hollywood's relentless pursuit of youth has shut out most women over 40. Enter In The Trenches Productions, a film company made up of female writers, producers and actresses dedicated to creating and producing projects that focus on the stories of women, especially those of the baby boomer and beyond generation. By 2010, women between the ages of 40 and 64 will be the largest age group in the country and at the height of their earning power. There are many entertainment sites on the web targeting younger generations. Now In The Trenches Productions is providing entertainment specifically designed for the powerful over 40 generations of women.

Hollywood's relentless pursuit of youth has shut out most women over 40. Enter In The Trenches Productions, a film company made up of female writers, producers and actresses dedicated to creating and producing projects that focus on the stories of women, especially those of the baby boomer and beyond generation. Because women over 40 have been underserved by the media for too long, In The Trenches Productions has created this multifaceted resource and entertainment website that will resonate with women over 40 everywhere.

Visit http://www.InTheTrenchesProductions.com and:
Sit back, kick off your shoes and enjoy the entertainment center where you'll find original short films such as "Believe It Baby", featuring twenty-seven 40+ beauties shooting from the hip about politics, pantyhose, power tools and perseverance. "Believe It, Baby" is an official selection of the Women's International Film festival, TUFF festival, the Los Angeles Uncensored Film Festival and Women's Independent Cinema.

Watch the original series "Transitions". Each episode profiles ordinary women who've found the courage to make a midlife change due to necessity or passion and discovered they are anything but ordinary. Jump into our grass roots campaign to support film and television programs that star women over 40. Learn from a fascinating body of research that's both enlightening and shocking. Sound off on our message board and check out our blogs.

Consider this: 50% of all women in the U.S. are 35 and older; women control 83% of the purchasing power in America today; and by 2010, women between the ages of 40 and 64 will be the largest age group in the country and at the height of their earning power. In The Trenches Productions believes the Internet will level the playing field for women over 40 in the entertainment industry. There are many entertainment sites on the web for younger generations. Now In the Trenches Productions is providing entertainment specifically designed for the powerful over 40 generations of women.

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Debbie Zipp
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