Gilbert, AZ (PRWEB) April 3, 2007
Infusion Software (http://www.infusionsoft.com)], a leading provider of on-demand "active" Customer Relationship Management (CRM) and marketing automation software for growing small businesses, today announced the appointment of David Yohe as its Director of Marketing and Jeff Mask as Director of Business Development. Yohe joins the company from global retail and manufacturing software producer JDA Software where he served as Director of Direct Marketing and Mask worked with Pfizer Pharmaceuticals as a Sales Representative in California.
David Yohe brings to Infusion Software 17 years experience in marketing, lead generation and advertising, having most recently served as Director of Direct Marketing and various other marketing roles at JDA Software for the past six years. At JDA he was responsible for marketing and lead generation supporting annual revenues of approximately $278 million. Yohe has also held marketing-related positions at CSK Auto, and PetSmart's former advertising agency of record Evans Group Los Angeles. He is a graduate of the University of Arizona where he earned a BA in Radio/TV Media Arts focused on Marketing and Advertising.
Jeff Mask has worked on the business development and sales side for more than 10 years, most recently serving as a top sales representative for Pfizer Pharmaceuticals where he was awarded with the prestigious Vice President's Cabinet Award. Prior to Pfizer, Mask was the Director of Sales and Business Development of PRIMEDIA'S online entity, About.com. He holds a B.A. degree in Communications with an emphasis in Marketing and Advertising from Brigham Young University.
"Both Mask and Yohe bring Infusion an incredible depth of marketing and business leadership experience, which is vital to both the achievement of our revenue goals and our long-term growth as a market leader in CRM software for small businesses," said David Lee, Vice President of Marketing and Sales. "Their vast experience and industry knowledge make them ideal additions to our team."
At Infusion, Yohe is responsible for planning, development and implementing the company's marketing strategies, marketing communications and public relations, both external and internal.
In Mask's role he will lead the business development team focusing on growing sales opportunities, alliances and strategic partnerships.
About Infusion Software
Infusion Software delivers web-based software that dramatically empowers small businesses ability to grow quickly and profitably. The company's flagship product, InfusionCRM, is designed to liberate the marketer, entrepreneur or growing small business by centralizing, organizing and automating their sales, marketing and customer service processes. InfusionCRM effectively replaces a medley of incompatible software programs and manual grunt labor typically existing in businesses of fewer than 100 employees. The web-based application requires no large upfront fees or difficult setups. Infusion Software is a privately-held company headquartered in Arizona.