Marika.com Launches Redesigned Website for Woman's Activewear Offering an Improved Online Shopping Experience

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The Marika Group Inc., a leader in woman's fitness apparel, announces the redesign of its website, simplifying the online shopping experience, while educating the consumer about their three activewear brands -- Marika, The Balance Collection and Shiva Shakti.

The Marika Group Inc., a leader in woman's fitness apparel, announces the redesign of its website, simplifying the online shopping experience, while educating the consumer about their three activewear brands -- Marika, The Balance Collection and Shiva Shakti. The new site, http://www.marika.com, features straightforward navigation that efficiently introduces the consumers to Marika's stylish and functional activewear while presenting best sellers, favorite outfits and suggested activities for the apparel.

The redesign of marika.com allows consumers easier access to The Marika Group's activewear. "Our online store that originally launched in 2004, needed to be revamped to meet the needs of today's online shopper," says Scott Kallmann, President of The Marika Group Inc. "We feel that the high quality of our fitness, yoga and lifestyle apparel combined with an easier website will make the shopping experience much more enjoyable for our customers."

The redesigned site allows consumers to seamlessly navigate through the online store finding exactly what they are looking for. The following improvements have been:

Top Navigation -- Allows consumers to shop the apparel by style, by collection, by activity or by outfit

Side Navigation -- Allows online shoppers to narrow their search, breaking down the product by type -- tops and bottoms and then further into specific categories such as tanks, jackets, crops, leggings, etc.

Best Sellers -- Highlights the top selling items -- designed to assist new shoppers

Shop by Outfit -- Merchandises apparel into suggested outfits to assist the consumer    

The Marika Group Inc, retained interactive agency, MEA Digital to manage the redesign of the website as well as the ongoing interactive marketing. "MEA Digital's experience with similar clients within this domain is what made them the perfect partner," notes Kallmann. "They have successfully portrayed our brand and our company's core values through the redesign of the new website."

About The Marika Group, Inc.
The Marika Group, Inc. has been producing fashionable and functional activewear and fitness merchandise since the aerobics boom of the early 80's. Establishing their legacy by designing fitness and active clothing with a feminine sensibility for fit, style and fashion.

As fitness trends change and women demand more from their clothing, The Marika Group's products continue to evolve, satisfying the active woman's contemporary lifestyle. Marika, the company's original fitness brand remains focused on multi-sport activewear while the Balance and Shiva Shakti Collections feature yoga, fitness and lifestyle apparel.

The Marika Group Inc., based in San Diego, inspires women to live a healthy, balanced, active life. http://www.marika.com

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Lucy Diaz
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