What Consumers Don't Know About Hand Sanitizers Can Hurt Them -- Alcohol-Based Sanitizers not Getting the job Done, Says Invisible Armor

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The Invisible Armor announces the national retail rollout of its unique, long-lasting alcohol-free antibacterial skin lotion and protector at Kroger stores across the U.S. The Invisible Armor to be available at Kroger stores beginning in May.

Consumers may think they are protecting themselves with that skin sanitizer they bought but they'd best think again. Although alcohol-based hand sanitizers kill 99.9% of germs on contact, their protection only lasts until the alcohol evaporates in 15-30 seconds. Once the alcohol is gone, the skin is unprotected and can be contaminated again when a person touches the same or another germ-covered surface. But The Invisible Armor is set to change how people protect themselves against dangerous germs and bacteria with its long-lasting skin protection lotion, which will soon be available in Kroger stores nationwide.

Tammy Powell, founder of The Invisible Armor says, "The Invisible Armor does what sanitizers can't. While being effective against up to 99.9% of most germs, including Staph, MRSA and more, upon application it creates an invisible, non-sticky, non-greasy layer of protection on the skin that lasts up to 4-hours, preventing recontamination even with repeated hand washings. The Invisible Armor helped protect relief workers against harmful germs and bacteria after hurricanes Rita and Katrina and after the Tsunami in 2004. Even NASA has purchased it. One application of The Invisible Armor before leaving the house can go a long way in preventing the spread of germs and bacteria that can cause colds, flu and worse."

Sales took off when the company began selling The Invisible Armor to retailers throughout Texas. Kroger was so pleased with sales in Texas that they went national with it. Other large retailers will also be carrying The Invisible Armor soon.

Ms. Powell says, "The hands are a primary means for spreading germs and The Invisible Armor provides protection that lasts. With ordinary skin sanitizers, 30 seconds after application, your skin is vulnerable to recontamination once you touch something covered in germs. This is a real problem, especially in public places where hundreds of different persons are touching the same surfaces over and over. And since there's no alcohol, The Invisible Armor doesn't dry the skin but actually smoothes and moisturizes. We also found that the formulation has anti-itch and anti-inflammatory properties, so we're also focusing on developing a full line of innovative skin care products." For more information visit http://www.theinvisiblearmor.net.

For more information or to schedule an interview, contact Ron Flavin at (561)723-4079 or at rflavin @ theinvisiblearmor.net

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