Comcast Business Services selects GOT Corporation as E-mail Marketing Service Provider for Small Business Customers

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Comcast to offer GOT Corporation's award-winning Campaigner e-mail marketing application to SMB customers to help them grow their businesses

GOT Corporation, a leading e-mail marketing service provider, today announced that Comcast Business Services, a division of Comcast Cable, will offer its award-winning Campaigner e-mail marketing application to business customers. The companies are offering a 60-day free trail of Campaigner through the Comcast Workplace customer portal.

With the pressures of multi-tasking, more and more business owners are increasingly looking for more efficient and affordable channels to win customers and drive sales online. E-mail marketing is quickly proving to be the most effective way to achieve this success. Effective immediately, this agreement provides Comcast's SMB audience with the necessary e-mail marketing tools to initiate meaningful personalized dialogues with their audience -- increasing customer loyalty and boosting revenue.    

"Making a self-serve, easy-to-use e-mail marketing application like Campaigner available to our business customers is another example of our ongoing commitment to meet the needs of SMBs," says Kevin O'Toole, Vice President of Product and Strategy for Comcast Business Services. "Campaigner has the right formula to help Comcast Workplace customers implement effective e-mail marketing campaigns quickly, which can be a key factor in helping grow their businesses."

GOT Corporation's award-winning Campaigner offers a flexible business partner model, end-user affordability, self-serve feature set, simple campaign creation and free trial initiatives. With this exclusive offering, Comcast Workplace customers can use Campaigner to:

  •     Grow opt-in subscriber lists with easy-to-use CANSPAM (anti-spam) compliant list building tools that can deliver targeted e-mail campaigns that get results.
  •     Create professional e-mail campaigns by using wizard-driven built-in custom templates.
  •     Manage list contacts with automated list management and secure, online list storage.
  •     Use real-time, in-depth analytics to refine campaigns for continued success.
  •     Send affordable e-mail campaigns at a fraction of the cost for direct mail campaigns.

"Campaigner offers the perfect fit for Comcast's SMB's e-mail marketing needs. With the availability of Campaigner, Comcast Workplace customers can quickly get up and running with e-mail marketing overnight, sending campaigns that increase awareness of and demand for their products or services. Without a doubt this translates into real benefits, real value-add for small business owners using Comcast Workplace," says Luc Vezina, Director of Strategy and Product Management for GOT Corporation.

Campaigner will be available to Comcast Workplace customers through their Comcast Workplace small and medium business portal on a 60-day free trial basis starting April 18, 2007.

About GOT Corporation
GOT Corporation's on-demand Campaigner products enable organizations to have highly personalized one-to-one e-mail dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated way -- resulting in more profitable relationships. GOT Corporation partners with industry leaders including Salesforce, Comcast and Yahoo!; provides applications to companies such as Nokia, PriceWaterhouseCoopers, Nielsen Media Research, AT&T, West49 and to thousands of small and medium-sized businesses. To schedule a demo or for more information please visit http://www.campaigner.com.

About Comcast
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is the nation's leading provider of cable, entertainment and communications products and services. With 24.2 million cable customers, 11.5 million high-speed Internet customers, and 2.5 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable networks and in the delivery of programming content.

Comcast's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, VERSUS, G4, AZN Television, PBS KIDS Sprout, TV One, four regional Comcast SportsNets and Comcast Interactive Media, which develops and operates Comcast's Internet business. Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philidelphia Flyers NHL hockey team, the Philidelphia 76ers NBA basketball team and two large multipurpose arenas in Philidelphia.

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