Newtown, PA (PRWEB) April 2, 2007
MKTG Services, a leading provider of highly effective and measurable marketing solutions, is delighted to announce the appointment of Lisa Phillips as Director of National Accounts. Ms. Phillips, an industry expert in consumer and franchise marketing programs, will be working with clients to help them acquire and retain customers, reduce their customer acquisition costs, and grow their top and bottom line. Her focus will be on the consumer, catalog, and franchise marketing verticals.
Ms. Phillips has held a variety of management positions in direct marketing and data services over the past 19 years. Her previous experience comes from Quad Graphics where she worked in their Data Services and Direct Marketing Consulting Group. She has worked with major catalogers, publishers and direct marketing organizations across the northeast.
In her role as Director of National Accounts, Ms. Phillips will be developing customized applications for MKTG's proprietary Ideal Prospect Solution. Ideal Prospect is a turnkey direct marketing system that makes it easy and economical for franchise companies to put effective direct marketing tools in the hands of their individual franchise owners. With Ideal Prospect, franchise companies maintain control over brand identity and compliance, substantially reduce customer acquisition costs, increase response with targeted leads, and give franchise owners the education and tools to grow their businesses.
"We are delighted that Lisa Phillips has joined MKTG. Her expertise in consumer and franchise marketing will be of particular value in helping us develop custom solutions for the real estate, retail, financial services, and auto industries," said Sandy Hurst, Vice President of Sales at MKTG Services.
Lisa Phillips will be based in the company's offices in Newtown, PA. She can be reached by phone at 215-867-4109.
About MKTG Services
MKTG Services helps companies identify new prospects and strengthen customer relationships with effective and measurable marketing solutions. A leader in the direct marketing industry for over 35 years, MKTG provides high-performance, customized direct marketing programs for a wide range of vertical markets. MKTG partners with clients to understand their business objectives from upfront lead generation to backend reporting and analytics. Clients benefit from access to the most comprehensive and accurate marketing information and data services in the industry. MKTG solutions deliver results.
MKTG Services is an affiliate of CBCInnovis.