San Diego, CA (PRWEB) April 4, 2007
Just Different Specialty Tea Company, the undisputed tea industry pioneer in creating and developing fun, healthy and socially conscience tea brands today announced that EGCG-TEA™ is now available at http://www.egcgtea.com and will soon be available at national health food outlets, tea shops, wellness spas and store shelves throughout the U.S.
"EGCG (epigallocatechin gallate) is a powerful antioxidant found most abundantly in green tea and while black tea is the most consumed tea in the U.S., green tea contains far higher levels of the EGCG antioxidant. The Camellia sinensis plant is the source of all tea, including black and oolong teas but as a result of the processing method used to produce these teas they lose a significant amount of their EGCG content. Green tea leaves on the other hand are steamed or baked before they can oxidize, so their EGCG levels remain high and consistent," explained Frank Kenny, Founder of EGCG-TEA™.
Additional Studies by Some of the World's Leading Research Institutions Indicate that EGCG Antioxidants Found in Green Tea may Perform a Crucial Role in:
- The destruction of free radicals. Free radicals are associated with damaging and destroying cells leading to the development of cancer, cardiovascular diseases and other harmful and fatal diseases.
- The potential to be used as a reversal agent of MDR (Multidrug Resistance), which may improve the sensitivity of a cancer cell to the effects of chemotherapy drugs and reduce the toxicity on the heart.
- Reducing the risk for bacterial or viral infections.
- Inhibiting the enzyme dihydrofolate reductase (DHFR), which cancer cells need to be able to grow, and which is a well recognized target of anti-cancer drugs.
"I started studying the effects and properties of the EGCG antioxidant several years ago and am amazed at the notoriety and attention EGCG is now getting in the press and by the consumer. I was first intrigued by a study I read crediting EGCG with weight loss. The study referenced how EGCG stimulates the body to burn calories, notably fat. The study stated that 2 to 3 cups of green tea a day burned an estimated 80 calories a day while not increasing heart rate and the calorie burning was not due to caffeine," continued Kenny. "That was the beginning of our EGCG-TEA™ brand and I'm excited to have it up and operational. At the same time, I'm also exceptionally excited to announce EGCG-TEA™ will soon be available in a ready to drink (RTD) sport bottle for the growing number of tea consumers looking for a great tasting, healthy and convenient lifestyle beverage."
EGCG and Weight Loss.
EGCG has been attributed with helping to promote weight loss and burn calories through a physiological process known as thermogenesis. Thermogenesis is the generation of heat in our bodies that occurs through a series of chemical reactions in which fat molecules are burned to form carbon dioxide and water. The outcome of this process, thermo dynamics, releases heat which ultimately burns calories and promotes fat loss.
EGCG-TEA™ is now available on http://www.egcgtea.com in packages of 20 tea bags and comes in a variety of wonderfully flavored natural green teas including; ginger green tea, lemon green tea, blueberry green tea, cinnamon green tea, chamomile green tea, jasmine green tea, mint green tea, Chinese green tea and Japanese green tea. EGCG-TEA™ will soon be available in an easy to use ready to drink (RTD) sport bottle.
About Just Different Specialty Tea Company
Just Different Specialty Tea Company is the undisputed tea business pioneer and trendsetter creating and developing fun, healthy and socially conscience tea brands. The Company creates, develops, brands and markets teas and infusions, including Captain Teao's™ Tea for Kids, EGCG-TEA™, TeaForce™, Rainbow Pride Premium Tea and the "Original" Tea for Men to specific niche markets and generates donations for various causes including HIV and AIDS research and awareness programs, prostate cancer research and awareness programs and after school programs for children.
The trademarks listed are owned by the Just Different Specialty Tea Company, all rights reserved.