Best Brokerage Web Site Trends Detailed in New Report from the Web Marketing Association

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New Web Marketing Association' Internet Standards Assessment Report includes historical data derived from a decade of hosting Internet award competition, WebAwards, and provides best practices for brokerage web design.

The Web Marketing Association, host of leading web site awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the brokerage industry learn to create more effective and engaging web sites.

"As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. "The best brokerage sites do much more than simply facilitate trading. They are research platforms that help users choose what to trade and when to trade it."

The WebAwards competition judges brokerage web sites on seven criteria that combined create award-winning web sites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Brokerage web sites are generally in line with overall Web Development, although the past two years have seen significant underperformance, scoring fourth lowest total score in the ISAR Index.

According to the ISAR study, content, ease of use and copywriting are brokerage web sites' strong points. They tend to have the lowest scores for innovation, interactivity, and use of technology.

The 2006 WebAward for Best Brokerage Web site went to Ogilvy One for Spotting/Seizing Opportunity.

Other past winners include:

  • 2005 The Charles Schwab Corporation for A Defining Year
  • 2004 Strong E-Commerce Team for Strong Financial
  • 2003 Strong E-Commerce Team for strong.com
  • 2002 Strong E-Commerce Team for Strong Financial Corporation

A complete list of past winners can be found at brokerage.webaward.org.

Companies and organizations wishing to have their Brokerage Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at http://www.07webaward.org.

To request your copy of the 2007 WebAward ISAR report, please visit: http://www.webaward.org/isar_report.asp

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The brokerage industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Brokerage Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at http://www.07webaward.org.

About the WebAwards
Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.07webaward.org.

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WILLIAM RICE
WebAward
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