Best Government Web Site Trends Detailed in New Report From the Web Marketing Association

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New Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Government Web Design - The Web Marketing Association, host of leading web site awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the government industry learn to create more effective and engaging web sites.

"As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. "Government web sites need to balance the appearance of fiscal responsibility with the goals of the Web project. The best Government Web sites do not appear to be created by committee."

The WebAwards competition judges government web sites on seven criteria that combined create award-winning web sites:

  • Design
  • Innovation
  • Content
  • Technology
  • Interactivity
  • Copywriting
  • Ease of use

Government Web sites, including federal, state, and municipal agencies, generally met or outperformed the ISAR Index up to 2002, but have fallen below average for the past four years.

According to the ISAR study, copywriting is government web site's strong point, while they are at average in terms of interactivity and ease of use. They tend to have the lowest scores for design, innovation, content and use of technology.

The 2006 WebAward for Best Government Web site went to the National Library of Scotland for the National Library of Scotland's web site.

Other past winners include:

  • 2005 U.S. Postal Service for Postage Rate Calculator
  • 2004, Inc. for Drive Clean
  • 2003 TMP Worldwide for United States Naval Reserve
  • 2002 Campbell-Ewald Advertising for Accelerate Your Life, NAVY

A complete list of past winners can be found at

Companies and organizations wishing to have their Government Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at

To request your copy of the 2007 WebAward ISAR report, please visit:

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The government industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Government Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at

About the WebAwards
Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit


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