Best Advocacy Web Site Trends Detailed in New Report from the Web Marketing Association

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New Web Marketing Association' Internet Standards Assessment Report includes historical data derived from a decade of hosting Internet award competition, WebAwards, and provides best practices for advocacy Web design.

http://www.07webaward.org -- The Web Marketing Association, host of leading web site awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the advocacy industry learn to create more effective and engaging web sites.

"As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. "Advocacy sites are the public service announcements on the Internet. Often developed on a shoestring budget or pro bono, the best sites don't just inform about an issue -- they tell a story and allow people to take action."

The WebAwards competition judges advocacy web sites on seven criteria that combined create award-winning web sites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Advocacy web sites have slightly out performed the overall ISAR Index in three of the five years they've competed including 2006.

According to the ISAR study, content and copywriting are advocacy web site's strong points. They tend to have the lowest scores for innovation and use of technology, due in part to the conservatism of advocacy organizations.

The 2006 WebAward for Best Advocacy web site went to Ignite Health for Live with it.

Other past winners include:

  • 2005 Tribal DDB for Exhale
  • 2004 Change for Register and Vote 2004
  • 2003 International Fund for Animal Welfare for Protecting Animals and Their Environments Worldwide
  • 2002 The Cato Institute for The Cato Institute's web site

Companies and organizations wishing to have their advocacy web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at http://www.07webaward.org.

To request your copy of the 2007 WebAward ISAR report, please visit: http://www.webaward.org/isar_report.asp

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The advocacy industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Advocacy Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at http://www.07webaward.org.

About the WebAwards
Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.07webaward.org.

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WILLIAM RICE
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